Advertising

*

McCann turns annoying cookie notifications into real cookies for SUBWAY

Published by

SUBWAY is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real cookies. Created by McCann London, the “cookies for cookies” activity sees the SUBWAY brand become the first to make cookie notifications a positive thing for customers. The campaign launched the SUBWAY brand’s promotional offer this week by encouraging visitors to the SUBWAY brand’s website to turn annoying cookie notifications into real cookies.

*

The brand will offer people who accept cookie notifications on its website the chance to enter their email address to receive a voucher to be exchanged for a free cookie in-store. The activity will run while stocks last and customers will be emailed a free cookie voucher that can be redeemed in-store within two weeks. In keeping with the playful nature of the campaign, the creative uses lines such as “Go forth and eat cookie” and “Just enter your e-mail address to prove you’re not some kind of robot.”

*

Sacha Clark, Marketing Director for the SUBWAY brand UK and Ireland, said: “Our customers are at the centre of everything we do and we want to thank and reward them for their loyalty in an innovative – and delicious - way. What better than cookies for cookies to show our appreciation?” Rob Doubal, Co-President and Chief Creative Officer at McCann London, added: When the SUBWAY team came up with the idea of turning bad cookies into good cookies I loved it. Cleaning up the internet. One sandwich at a time. Marvellous.”

Comments

More Advertising

*

Advertising

The Times and The Sunday Times turn Westminster into a jungle

Newspapers The Times and The Sunday Times gave commuters a surprise this morning as they transformed Westminster Station in London into a jungle. It marks the beginning of their second Politics. Tamed. campaign, which portrayed politicians as...

Posted by: Creativepool Editorial
*

Advertising

VCCP encourages Londoners to watch their speed for TfL

Transport for London (TfL) has launched a new campaign encouraging the city's drivers to keep pay closer attention to their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print ads out of VCCP London take...

Posted by: Creativepool Editorial
*

Advertising

New radio campaign uncovers the haunting sounds of the sea

Marine conservation charity Surfers Against Sewage (SAS) has launched a new radio campaign shining a light on the damage being done to our oceans despite the fact that 95% of them remain unexplored. Created by M&C Saatchi, and following on from...

Posted by: Creativepool Editorial
ad: