Advertising

ad:
*

McCafé returns to the ridiculous world of coffee

Published by

McDonald’s and Leo Burnett London have launched the latest instalment of their We Could campaign for coffee brand McCafé with the introduction of its new Iced Latte.

Last month, creatives Andrew Long and James Millers discussed the initial ad, which mimicked the world of premium coffee and how it tends to take itself too seriously. The new spot continues that theme by positioning the McCafé range as the perfect solution for people who just want a simple, great tasting coffee without the fuss.

Poking fun at the world of coffee advertising, it demonstrates how the brand could launch the new McCafé Iced Latte using classic advertising methods such as ‘a dramatic explosion of ice and coffee’ or by ‘creating a visual metaphor to highlight how cold the coffee is’.

However, the ending shows the new Iced Latte simply being poured and served at a McDonald’s restaurant demonstrating that what the brand does do is simply use a double shot of espresso in every Iced Latte.

 

 

Comments

More Advertising

*

Advertising

Year 2 Recap + I Have Officially Been Spoofed

Year two in the books for this creative advertising channel. I think it's been pretty successful. Lots of love and positivity + we got spoofed haha. Here is a quick 'thank you' video: I appreciate each and every one of you who has made me a part of...

Posted by: Kevin Forister
*

Advertising

Is Son-Heung-min the biggest brand in South Korea?

Son-Heung-min is more than just a footballer in South Korea and a new short documentary-style film for Bleacher Report Football proves it. The forward, who currently plays for north London club Tottenham Hotspur, has been in England since 2015, but...

Posted by: Creativepool Editorial
ad: