Advertising

*

Launch of Foxtrot Papa marks a new approach to content marketing

Published by

Foxtrot Papa, a specialist, 40-strong team of creative, insight-led content marketers, has officially launched this week, providing innovative and engaging content for world-class brands. The launch comes at a time when many traditional agencies are redefining themselves as “Content experts,” but with nearly 13 years of experience in strategic content marketing, Foxtrot Papa’s standing as one of London’s original content natives is both unique and undeniable.

Having operated since 2003 under its former name, FP Creative, the agency has already produced content for premium global brands such as Ford, Longines and Jaguar Land Rover, the agency's largest incumbent client. These long-standing client relationships are evidence of Foxtrot Papa’s proven track record for helping blue-chip brands share their stories through purposeful content.

*

The new agency will offer strategic content marketing services to clients through a simple, three-step process:

  • Find: the first step to relevant and impactful content comes from using data-driven insight to inform its brand and content strategies

  • Tell: focuses on creative storytelling through best-in-class, in-house production

  • Propel: ensures that all content is distributed, measured and evaluated across appropriate PR and social channels.

*

To deliver on this promise, the agency’s strategic management has been bolstered by the hiring of former BMB managing director Dan Gregson. In his short time at Foxtrot Papa, Dan has been pivotal in driving the vision for the new agency and in shaping its unique product offering. He has also played a key role in winning new clients including TUI, Odlo, and Responsible Travel.

Matthew Franey, CEO and founder of Foxtrot Papa, said: “Ever since we began working in this space nearly 13 years ago, we have been producing impactful content of the highest quality for some of the world’s biggest brands. And since the advent of the smartphone and social media in particular, we’ve been at the sharp end of a fundamental shift in the way that brands and agencies have approached marketing. Strategically driven content has always been part of our DNA, but the ever-increasing shift towards content-based marketing has required us to evolve. Foxtrot Papa marks the start of a really exciting chapter for us, as we are perfectly placed to leverage our unique status as content natives to create thoughtful and engaging content for some of the world’s leading brands.”

Comments

More Advertising

*

Advertising

Behind the Idea: Unboxing freedom and individuality for Zalando

Fashion and lifestyle platform, Zalando, has launched a new campaign celebrating free thinkers and and self-expression through Grey London. Led by an ad starring well-known personalities Adwoa Aboah, Alice Hurel, Felicity Hayward, Rain Dove and...

Posted by: Creativepool Editorial
*

Advertising

5 uplifting Champions League ads ahead of tonight's kick off

It’s hard to believe it’s been almost four months since the UEFA Champions League (UCL) Final took place in Madrid but Europe’s biggest club competition is back. All 32 teams are ready to go for the first round of group stage games...

Posted by: Creativepool Editorial
*

Advertising

Behind the Idea: Taking Tinder to church for Telenor

In a world of esports, influencers and dating apps, it can be easy to feel overwhelmed. But all it takes is a little open mindedness to realise the power and potential of technology. A recent spot from Swedish creative company Acne deals with...

Posted by: Creativepool Editorial