Jukin Media and Creativepool launch the first UGC powered video contest

Published by

Jukin Media and Creativepool have launched the very first user-generated content powered video contest, inviting creatives from all over Europe to use this mostly untapped resource to create refreshing social media campaigns for their favourite brands.

Prizes of £6,000 and a top of the range Macbook are available for those creatives and creative teams who create the most effective, shareable and memorable content from the incredible Jukin Media catalogue.

To enter, simply:

• Check out the Brief and Rules of Submission here:

• Register at to begin.

• Use as many clips as you’d like to create a 15, 30, or 45-second spot for a brand of your choosing.

• Submit the video on the contest page here:

Winners will be judged by industry representatives from some of the UK’s leading brands and agencies. Judges will be announced in the coming weeks.


Real moments are captured by real people every day with over 500 hours of video content uploaded to YouTube alone every minute. These moments are authentic and genuine and as a result, they’re incredibly engaging, shareable and trusted. This makes user-generated-content one of the most untapped resources for creatives who want to engage their audience with emotive, organic content.

Jukin Media works with brands every day to license incredible UGC, the likes of which is seen on their channels FailArmy and People Are Awesome, and in campaigns for the world’s biggest brands. This contest will allow creatives to uncover the creative potential of the wealth of UGC available for the social, digital and TV campaigns they ideate and create.

Working with Creativepool, the creative industry network, Jukin Media is opening their library of 50,000 videos to creatives in the UK and all over Europe to unleash the creative power of UGC.

Heather Deacon, Creative Solutions Director at Creativepool said, “Creativepool works tirelessly to connect our incredible community of creatives with new tools, trends and lessons with which to improve and innovate their campaigns. This collaboration with Jukin Media will bring the power of the largely untapped resource of organic UGC to the forefront of the creative industry’s mind. I cannot wait to see the submissions from the community.”

About Jukin Media

Jukin Media is a global digital media company built on the belief that the future of storytelling is user-generated. Jukin provides a wide range of solutions that allow premium brands, publishers, and media networks, to commercially utilize user-generated video content. Jukin produces original content for TV, the web, and emerging platforms, and is owner/ operator of a portfolio of social video properties that includes FailArmy, People Are Awesome, The Pet Collective, and JukinVideo; the properties combine for more than 80 million fans online and 2.7 billion monthly video views.

About Creativepool

Creativepool is the global creative industry network, connecting agencies, brands and creative talent via a social vertical platform that brings creative works and campaigns to the forefront.


More Advertising



Top Hires of the Week

Pablo Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...

Posted by: Industry Updates


Account Wins of the Week

JCDecaux - Network Rail JCDecaux has retained Network Rail's £280m outdoor advertising contract and is committed to converting all of the transport network's advertising space into digital screens over the next five years. The outdoor operator...

Posted by: Industry Updates