Inspiration for Advertising Week Europe

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Karmarama has used inspirational quotes from influential people such as director Richard Curtis and TV chef Jamie Oliver as a basis for a new print and poster campaign that aims to raise awareness of this year's Advertising Week Europe. The work builds on the agency's campaign for the event from last year, which revealed the inspirations behind some of the creative industry's leading figures, as well as Boris Johnson and Lord Sebastian Coe. The work was created by art director Carl Storey and copywriter Chris Godfrey, and uses bold, arresting imagery from photographer David Gill, which dramatises some inspirational quotes from inspirational individuals in a decidedly quirky fashion.

Karmarama has used inspirational quotes as a basis for a new print and poster campaign for Advertising Week Europe


Each quote opens with the line “My Inspiration is,” and then reveals where each create individual looks for inspiration. For example, one poster (below) takes a quote from Facebook's chief operating office Sheryl Sandberg (“Women who believe in themselves), and turns it into a stark image featuring a bust of a woman's head using an old gramophone speaker to speak into her own ear. It's certainly odd, but it's very effective and undeniably memorable. Other posters feature the quote “Turning the expected into the extraordinary” from Heart Magazines CEO Anna Jones and even a quote from Karmarama executive chairman, Jon Wilkins, which shows a mouse trap baited with a slice of cheap, American cheese under the line “Not falling for convenience.” The work breaks tomorrow (February 26) and will run for four weeks. It aims to inspire people to attend Advertising Week Europe. Matt Schekner, executive director of Advertising Week Europe, said that “Inspiration is at the heart of Advertising Week Europe,” and that he feels “Karmarama’s evolution of the campaign, built on this very notion, absolutely nailed it.”

Advertising Week Europe runs in London between the 23rd and the 27th of March


Advertising Week Europe runs in London between the 23rd and the 27th of March. The week is now in its third year, and provides a valuable showcase for thought leadership in advertising from some of the most inspiring creative and media industry leaders in the world. Yesterday also saw the event announcing it's daytime agenda, which this year will be expanded as Advertising Week Europe’s “BAFTA Campus” broadens to include St. James’s Church, Piccadilly and Fortnum & Mason. Felix Dennis’ legacy, the Heart of England Forest, will also be celebrated and showcased in partnership with the Church as well throughout the week, and as in former years, there is no singular theme for the thought leadership programme and BAFTA remains the event's hub.

Advertising Week Europe is now in its third year


For the first time, the event has been expanded to Friday with a new event; the inaugural Adland Cycling Championship at the Queen Elizabeth Olympic Park (Olympic Velodrome) with Immediate Media. Registration for Advertising Week Europe is open now.


Highlights of the 2015 Advertising Week Europe are listed below


23 March

  • Publicis Chairman & CEO Maurice Lévy sits down with Bloomberg anchor Francine Lacqua.

  • Havas Chairman & CEO Yannick Bollorè in interview with Lighthouse CEO, Kathleen Saxton.

  • IPG Chairman & CEO Michael Roth in conversation with Hearst UK CEO, Anna Jones.

  • Dentsu Aegis Network EMEA chief, Nigel Morris, leads a conversation on innovation.

  • ITV presents four global icons of Rugby: Lawrence Dallaglio OBE, Sean Fitzpatrick ONZM, Sir Ian McGeechan OBE, and Shane Williams MBE.

  • The Marketing Society presents the inimitable Alastair Campbell w/ Bookomi’s Richard Kilgarriff.

  • Posterscope presents “Let’s Get Ready to Rumble” featuring a £100,000 outdoor media prize.

  • ADARA’s Elizabeth Harz kick-off a series of Seminars on the programmatic phenomenon.


24 March

  • Now Editor Sally Eyden leads a conversation on brand building headlined by Katie Price.

  • Sir Martin Sorrell leads a discussion on winning with five-time Olympian, Sir Ben Ainslie.

  • Lighthouse CEO Kathleen Saxton jumps into the skillet with Chef Tom Kerridge.

  • Oystercatcher’s CEO Interview features McDonald’s Jill McDonald & Tesco Bank’s Benny Higgins.

  • The IPA and Future Foundation reveal ground breaking research on consumer engagement.

  • News UK unites the investigative journalists who cracked open the Lance Armstrong story.

  • UKTV presents “It Only Hurts When I Laugh” led by Curb Your Enthusiasm star, Susie Essman.

  • MDC presents a special seminar led by America’s foremost entrepreneur, Chuck Porter.


25 March

  • Mindshare’s Mark Creighton & The Independent’s Amol Rajon lead distinct Seminars on politics.

  • Start Up Nation features leaders on the front lines of Israel’s world-leading ad tech revolution.

  • BBC Presenter Clare Balding OBE sits down with Google MD, UK & Ireland, Eileen Naughton.

  • Lindsay Clay leads ITV’s annual “Creative Carousel” w/ Thinkbox and an all new cast for 2015.

  • British Film takes centre stage as Film4 presents producer Graham Broadbent, whose credits include: The Best Exotic Marigold Hotel, Seven Psychopaths and In Bruges.

  • Ogilvy presents “It’s The Way You Tell ‘Em” featuring Vice Chair Rory Sutherland & Jimmy Carr.

  • Sky Sports News presenter Kirsty Gallacher headlines a seminar on women’s sport.

  • Outdoor Plus presents Professor Brian Cox on exploring outdoor space.

  • Hearst’ Empowered Women Seminar features Cosmopolitan Editor, Louise Court.

  • The Ad Club of NYC presents “Redefining Bravery” led by W+K Global ECD, Colleen DeCourcy.

  • Grazia celebrates 10 years with a look ahead to 2025 and Yahoo celebrates 20 years with a celebration of entrepreneurship.

  • ITV’s Simon Daglish sits down with Roger Daltrey for an extraordinary conversation on The Who at 50 and the 15th anniversary of the Teenage Cancer Trust concert series at Royal Albert Hall.


26 March

  • Media Trust presents “Does the Soul of the Industry Need Saving?” featuring Dave Buonaguidi.

  • Freeformers Founder Gi Fernando and Barclays CEO for Personal and Corporate Banking Ashok Vaswani explain why they are investing in young people.

  • The London Native Ad Forum presents a deep dive into this white hot area of the business

  • Google presents “Lessons in Creativity” with Grayson Perry.

  • APA presents: “The Renaissance of Storytelling” led by TBWA’s Peter Souter.

  • Karmarama’s Jon Wilkins leads “The Book, The Film and the T-Shirt” on how to create ideas people really care about.

  • Channel 4 Presenter Krishnan Guru-Murthy moderates an expert panel on diversity led by NABS (one of a week-long series of Seminars on this most important subject including distinct sessions presented by the Advertising Association, MediaCom, News UK, & 72andSunny).

  • M&C Saatchi presents “Wolf Hall: From Page to Screen” featuring BAFTA-winning director Peter Kosminsky and BAFTA-winning, Oscar nominated scriptwriter Peter Straughan, in conversation.

  • Chime Presents “Welcome to McLaren” and swings open the doors to share how McLaren’s relentless drive to innovate keeps them on top.


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