Advertising

*

IKEA launches free sustainable ‘product’ range

Published by

Swedish furniture brand IKEA has launched a new campaign promoting a range of free ‘product’ ideas encouraging consumers to live more sustainably.

From upcycling empty jars to repurposing tins and making your own trellis, The Lagom Collection created by Proximity London features a series of inspirational ideas and tips on upcycling in the home and garden.

Inspired by the Lagom philosophy, which means ‘using just the right amount to live’, the collection demonstrates how simple changes can give pre-owned products a new lease of life.

Another suggested idea in the range is to reuse plastic bottles and baking trays as plant pots, which look like decent hacks in the imagery below.

“If you want to get consumers engaged in sustainability, then as a brand you have to meet them halfway and change your behaviour first,” said John Treacy, executive creative director at Proximity London.

Treacy also highlighted this is the first time IKEA has launched a campaign that isn’t trying to sell a product. Instead the work is meant to inspire its consumers to help make the world a better place. The work includes email and social elements.

 

*

*

*

*

*

Comments

More Advertising

*

Advertising

All 20 Premier League clubs say there's No Room for Racism

The English Premier League has released a new video featuring all 20 clubs in the division to clarify its stance on racism and encourage supporters to report abuse. The latest phase of the No Room For Racism campaign will be visible at all Premier...

Posted by: Creativepool Editorial
*

Advertising

Behind the Idea: Bringing Honda back up to speed

Valtteri Bottas may have won the 2019 Japanese Grand Prix at Suzuka yesterday but the prize for the coolest ad to promote the event goes to Digitas UK and Honda. The high-octane animation is a collaboration with Mainframe and a sequel to the Powered...

Posted by: Creativepool Editorial
*

Advertising

Women’s Equality Party launches ads against abuse in Westminster

The Women’s Equality Party (WEP) has launched a series of ads asking why MPs facing unresolved allegations of harassment and abuse have been allowed to keep their jobs. WEP’s poster, print and social media ads (below), created by Quiet...

Posted by: Creativepool Editorial
ad: