Honeycomb, the revolutionary video advertising delivery platform, announced its expansion into France at the Effie France Awards Gala awards earlier this week. Refreshingly transparent and user-friendly, Honeycomb was launched earlier this year and recently attracted a major investment from venture and growth investor, Beringea. Developed to make the video advertising delivery process simple and intuitive, Honeycomb delivers assets from advertiser to broadcaster and publisher, in a faster and more efficient way. French operations are anticipated to launch early in 2017.
Moritz Wuttke, COO of Honeycomb, was one of the evening’s hosts; handing out the culture and leisure Effie to Fred & Farid for their campaign ‘Naissance d’un poulain en direct’ for Equidia. Speaking to the audience at Théâtre de Paris, he shared the news: “With France being the third largest TV digital distribution market in Europe, we are glad to confirm to our customer base in France, Germany, Switzerland and UK that we will be launching operations in France in early 2017. The demand from the French post house agencies for a smarter, faster and more cost-efficient provider makes this move our priority. It is important that we have a team that understand the local market and the expectations of the French ecosystem. We have already appointed Amel Bendahan, a Post-Production expert known with the service providers and creative agencies. Other talents will join our Honeycomb France team to add Premium Quality services.”
Honeycomb is in Paris this week as partner of the Programmatic Television Conference, which is being held on Thursday (November 24), at Google Paris. One of only eight partners, Honeycomb sits alongside Google, Videology, Sizmek, French advertising association UDA, SFR, and M6 Publicité. Wuttke adds: “Honeycomb is designed with the future of programmatic TV and video in mind, and we value the opportunity to connect with like-minded companies, as the only advertising delivery company at the event.”
Operating more like a community, Honeycomb works with users and partners towards its goal of “Zero-waste video advertising.” The thinking behind this new data-rich system is that once TV evolves to replicate the buying and content scheduling models of online advertising, Honeycomb will be able to identify and supply the data, with the delivery speed needed, for converged programmatic TV. Having launched their delivery business in August 2016, Honeycomb has been operational since Summer 2015, when it partnered with one of the UK’s leading broadcasters to operate the syndication of content, implanting Honeycomb within their existing systems. Honeycomb is now available to advertisers in the UK, Germany, Austria and Switzerland.