Hires of the Week

Published by

TBWA\Chiat\Day New York

This week, TBWA\Chiat\Day New York appointed former Saatchi & Saatchi NY EVP Rodes Ponzer as Global Brand Leader on the Accenture account. The agency has also hired three new Group Account Directors: Carrie Lipper to lead the BNY Mellon account; Ben Muldrew to run the Michelin business; and Khara Wagner, who will lead the GlaxoSmithKline (GSK) and Nutrilite accounts. The appointments mark the first set of key hires under TBWA\Chiat\Day NY CEO Rob Schwartz, who joined to lead the agency in January of this year.

TBWA\Chiat\Day New York appointed four top account leads this week

“We are privileged to work with some of the world's best, most ambitious brands, and we are adding more to our roster at a rapid clip. In order to keep up with this dynamic growth, we're focused on bringing in some of the industry's freshest, most aspiring talent,” said Schwartz. “These are all A-players brought onboard to drive and grow our business, and we are thrilled to have them in the house.”


Lowe Roche


Lowe and Partners announced this week the promotions of Marie-Lise Campeau and Jeff Dack to co-presidents of Lowe Roche, the global network’s Toronto operation. In their new roles, Campeau has been named Co-President, Chief Operating Officer, and will be responsible for agency operations, account management and production excellence. Dack has been named Co-President, Chief Strategy Officer and will be responsible for client strategy, creative excellence and business development.

Lowe and Partners announced this week the promotions of Marie-Lise Campeau and Jeff Dack to co-presidents of Lowe Roche

Together, they will fill the role previously held by Monica Ruffo who departed Lowe Roche in February. “Marie-Lise and Jeff are accomplished executives with the expertise to lead our clients, team and operations in Toronto,” said Michael Wall, Lowe and Partners CEO. “Both will have key roles in delivering powerful ideas for our clients, as well as driving growth in the Canadian market.”


Lowe Campbell Ewald


Marketing communications agency Lowe Campbell Ewald has named Angela Zepeda as president and CMO. In her new role, Zepeda, who previously served as president and MD of Lowe Campbell Ewald’s Los Angeles office, will assume responsibility in leading the agency in new business development, focusing on the external marketing and promotion of the agency across the US, as well as continuing her role in fostering key client relationships. For the past 10 years, Zepeda has been instrumental in building Lowe Campbell Ewald’s Los Angeles office with organic growth of current clients, as well as being responsible for new business development leading to partnerships with numerous top clients. She will report directly to CEO Jim Palmer.

Lowe Campbell Ewald has named Angela Zepeda as president and CMO

“Lowe Campbell Ewald is focused on growing our business across the U.S., and Angela’s role is to bolster our new business relationships and identify opportunities that fit our agency’s strengths,” said Palmer. “Angela’s extensive background working alongside clients to develop and build their businesses has given her the skills and know-how on how to expand a client’s portfolio, which she will now focus on doing for Lowe Campbell Ewald.”


Leo Burnett London


Leo Burnett London has appointed Zoe Crowther as its new Marketing and Business Development Director. Crowther previously worked at Beattie McGuinness Bungay as Business Director for nine years, as was responsible for running and growing some of the agency’s key accounts and successfully pitching and winning new business. She will be responsible for the agency’s marketing output and business development. This marks a return to Leo Burnett for Crowther, who began her advertising career at the agency in 2001 following a stint as Marketing Executive at Marks & Spencer. She left the agency in 2003 to work at WCRS. CEO Paul Lawson, who she will be reporting to, said: “Zoe is spot on for us in terms of personality, intellect and drive. She has the right focus to lead our new business and marketing for the future.”


Leo Burnett China


Danny Mok, CEO of Leo Burnett China has announced the appointment of Sharon Chen as chief strategy officer. In her new role, Chen will be based out of Shanghai and has been tasked to lead the agency’s strategy function, working closely with Mok to instil the humankind planning culture across Leo Burnett offices in China. 
Chen began her career in advertising as an account executive at Saatchi & Saatchi in Taiwan in 1994. Two years later, she moved over to the strategy and planning function at JWT and never looked back. 

In addition to Saatchi & Saatchi and JWT, she has also worked at Ogilvy and Havas Group (previously known as EURO RSCG).

Sharon Chen has been appointed as chief strategy officer at Leo Burnett China

"My top priority for Leo Burnett at the moment is focused on building a strong management team. The appointment of Sharon, one of the leading strategy leaders in our industry to the Leo Burnett team reinforces our commitment to transform the agency into one of the leading forces in China, and create bigger value to clients,” said Mok about the appointment of Chen. 

Jarek Ziebinski, chairman & CEO, Leo Burnett Asia Pacific, added that “At Leo Burnett, we believe that we are only as good as our people. The appointment of Sharon is testament to our commitment to bring in the top talents of the industry for our operations in China. While our business is creativity and ideas, we believe that great creative stems from brilliant strategic thinking, something which I have no doubt that Sharon will deliver against.” 

Chen herself adds that, “Leo Burnett is one of the most iconic brands in our business and it is wonderful to have the opportunity to be a part of the team.”


Havas Adwork


Havas Adwork welcomes Maulana Sagala and Norashikin Manjit as executive creative directors. They will both report to Matt Wiggers, who was recently appointed CEO. 

Sagala joins the agency with more than a decade’s worth of experience in the industry, starting out as a strategic planner for two years before moving on to be a copywriter at communications agencies such as LOWE, Ogilvy and Publicis. His background in planning has helped him to constantly generate creative ideas that answer to client’s business challenges and objectives. 

In addition, his works have received both local and international recognition at awards shows such as Citra Pariwara, Cannes Lions, Spikes Asia, One Show, AdFest, London International Awards and Adstars. 

Previously at McCann Erickson, Manjit has been in the industry for over 15 years, starting out in Malaysia with clients such as Dunhill, Carlsberg and Malaysia Airlines. Since making her way to Indonesia, she has built a formidable reputation with Coca-Cola, Nescafe and L’Oreal. 

Havas Adwork welcomes Maulana Sagala and Norashikin Manjit as executive creative directors

Speaking about his appointment, Sagala said, “I’m extremely thrilled to be at Adwork because there is a growing potential in the Indonesian market in terms of innovation and creativity. I look forward to sharing my ideas as well as being a part of an exemplary global network.” 

Commenting on her appointment, Manjit said, “Havas feels different from all the other multinational agencies I have been with. When I was first introduced to Yannick Bollore, CEO of the Havas Group, and Levent Guenes, Chief Operating Officer of Havas Worldwide SEA, I knew that I will continue to grow with an agency that believes in its people and most importantly, in its brands.” 

Adding on, Wiggers said, “We are delighted to have both Roy and Norashikin on board with us. This will be an exciting new chapter for Havas Adwork because they will be a real asset to our portfolio as we strive to create greater creative services for our clients.”


Y&R Labstore


Y&R has announced the appointment of Tim O’Sullivan as Managing Director, North America for Labstore, the agency’s global retail and shopper marketing network. Previously, O’Sullivan was VP, Managing Director CPG & Shopper Marketing at Bravo. In his new role, he will continue to oversee shopper marketing for the U.S. Hispanic market shop, splitting his time between Y&R global headquarters in New York and Miami, where Bravo is based. He will report into Jon Bird, Global Managing Director of Labstore and will continue to also report into Eric Hoyt, President and CEO of Bravo. He launched his career at P&G, where he spent 20 years building and leading high-performance teams in brand management and sales. While there, he helped launch dozens of new brands and products across the US and Latin America, and was instrumental in making Latin America the fastest-growing region for Pringles.

Y&R has announced the appointment of Tim O’Sullivan as Managing Director, North America for Labstore

“Tim has an incredible background – a wealth of CPG experience from his years at P&G and an acute understanding of the shopper journey in both the general and U.S. Hispanic markets,” said Bird, who launched Labstore globally in 2014 and recently spoke at SXSW Interactive on 10 Inventions That Will Revolutionise Retail. “He has done wonders launching the shopper marketing capability at Bravo, and I can’t wait for him to do the same for Labstore in North America.” O’Sullivan himself, adds; “There is tremendous momentum behind Labstore, from new locations in Africa, the Middle East and Asia to award-winning ideas from Labstore network agencies in Australia and Latin America. I’m excited to join the team, and to work with Jon Bird. We complement each other’s skills well – Jon with his retail marketing knowledge, me with my shopper marketing background.”


Y&R Singapore


Y&R Singapore has announced the appointment of Yousuf Rangoonwala as director of strategy. 

Rangoonwala’s 10 years in advertising span agencies like BBH, W+K and McCann in India and Indonesia and he has picked up numerous and recognition awards in the last few years including two APPIES strategy Golds in 2014. 

Since 2011, he’s also won seven Effies and a WARC Highly Commended, making him one of India's most awarded advertising strategists. 

Commenting on the appointment, Melvin Kuek MD at Y&R Singapore, said, “I am delighted to welcome Yousuf into our family. We’ve had a quiet yet steady start to the year and ramping up our strategic planning function is just the start point of interesting and exciting things to come at Y&R Singapore.”


More Advertising



Year 2 Recap + I Have Officially Been Spoofed

Year two in the books for this creative advertising channel. I think it's been pretty successful. Lots of love and positivity + we got spoofed haha. Here is a quick 'thank you' video: I appreciate each and every one of you who has made me a part of...

Posted by: Kevin Forister


Is Son-Heung-min the biggest brand in South Korea?

Son-Heung-min is more than just a footballer in South Korea and a new short documentary-style film for Bleacher Report Football proves it. The forward, who currently plays for north London club Tottenham Hotspur, has been in England since 2015, but...

Posted by: Creativepool Editorial