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Hires of the Week: Part 1

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BMF

Nicole Hetherington and Simon Fowler, the award-winning creative duo, joined the BMF creative department. The Kiwi team moved to Sydney five years ago after winning New Zealand Young Lions competition, and have since created unique and effective campaigns for some of Australia’s biggest brands including Sony, Virgin Mobile, eBay and Diet Coke. During their recent stint at Havas the duo's “Save Our Son" campaign picked up top honours around the globe, including Australia’s first ever D&AD Black Pencil for innovation. It featured a petition-signing robot that hand wrote over 32,000 signatures on behalf of Jacob Lancaster, a boy with Duchenne Muscular Dystrophy.



Nicole Hetherington and Simon Fowler, the award-winning creative duo, joined the BMF creative department

Cam Blackley, BMF executive creative director said “The addition of Simon and Nicole’s brains is a real coup.” He added that they fit his own criteria of being “Truly talented, genuinely nice people who enjoy a lager.” On behalf of the duo, Fowler said they are both “Incredibly excited to be working under Cam,” and calls BMF “A killer agency” that they're “Stoked to be a part of.” It should also be noted that Hetherington has recently been announced one of this year’s D&AD judges on the Crafts for Advertising jury.

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Porter Novelli

Global public relations leader Porter Novelli has announced Angie Schneider, partner and managing director of the agency's Seattle office, as president of the agency's Asia-Pacific region. Based out of the agency's Singapore office, she will be responsible for talent development, client service and network collaboration, as well as overall growth and profitability of Porter Novelli's presence in the region. She'll be reporting to CEO Karen van Bergen and replaces senior partner John Orme, who will be returning to the UK after seven years in Asia, where he will continue to play a critical role as a senior counsellor. Previously, Schneider served as managing director of Porter Novelli's Seattle office for seven years, and global client relationship leader for several of the agency's key accounts. Cory Curtis has been appointed to replace Schneider in Seattle, a role in which he will be responsible for talent development, new business and operations in the Seattle office.

Porter Novelli has announced Angie Schneider, partner and managing director of the agency's Seattle office, as president of the agency's Asia-Pacific region

Schneider said that “Taking on this new challenge is a thrilling opportunity as the growth potential in the Asia-Pacific region continues,” and she looks forward to providing the “Counsel, strategy and on-the-ground execution clients need to achieve their business objectives.” Her new boss van Bergan, meanwhile, says that Schneider has been “An important part of Porter Novelli's senior leadership team for some time, providing counsel and managing Porter Novelli's work for some of our largest global clients.” She feels that Schneider's “Outstanding talent management, new business and operational skills will be a huge asset” as they look to expand their presence in the region.

Droga5 NY

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Droga5 New York has announced Rob Trostle as executive design director, a new role at the agency. Trostle will be overseeing the design department and will be responsible for its growth as he rolls out a creative vision for his team. Reporting to Chief Creative Officer Ted Royer, Trostle comes to Droga5 with more than 15 years of design and leadership experience. Trostle has worked at top agencies such as Mother and Anomaly throughout his career, and most recently, he founded a personal venture, Golden Arm, to explore the relationship between business and design while cultivating powerful stories for forward-thinking brands. In addition to his personal and professional projects, Trostle has been teaching advertising concepts and campaigns at Parsons New School for Design for the past four years.

Droga5 New York has announced Rob Trostle as executive design director

Droga5 CCO Ted Royer said Trostle is “The perfect person for this role and is joining the agency at the best possible time.” With the past year’s rapid growth at the agency, he feels there is a “Greater need for steady heads and strong leaders,” and believes that their “Ability to harness this level of leadership will steer the department to create even more world class work.” Trostle adds that he is “Greatly looking forward to leading Droga5's design department in continuing to deliver integrated, strategic and compelling creative work across all disciplines.” His hope is to “Help brands find business solutions and discover new opportunities through design” and the campaigns they create.

 

Mediacom

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Mediacom has announced the appointment of Toby Jenner as worldwide chief operating officer. Jenner has been successfully leading Mediacom’s best-in-class global business development and marketing capability within the organisation since 2013, in which time, Mediacom has won close to $6 billion in new business, including Fonterra, Danone, Sony Mobile and Electronics, and eBay, and has expanded its relationships with P&G and The Coca-Cola Company in multiple markets. This has resulted in Mediacom being the top ranked most competitive global agency network, according to RECMA’s 2014 Compitches Report. Toby will retain his current global business development and marketing responsibilities, while adding a number of additional areas to his new remit. This includes spearheading Mediacom's global roadmap and business plan, driving Content and Connections positioning globally, and supporting the agency’s Global Account Directors and Specialist Function Units. Jenner was previously COO for Mediacom in APAC and has also held senior leadership roles in the UK and Australia for both MEC and Mediacom.

Mediacom has announced the appointment of Toby Jenner as worldwide chief operating officer

Stephen Allan, worldwide chairman and CEO at Mediacom, said that Jenner “Is a proven leader within the executive team and has done a fantastic job for MediaCom in his current role.” He's delighted that they could fill this role internally with “Somebody who exemplifies the values and ambition of the agency.” Jenner adds that he is “Thrilled to be stepping into this exciting new role.” He's been with MediaCom for eight years and remains surprised and challenged by their “Entrepreneurial spirit, unwavering commitment to building deeper relationships with clients, and unfaltering ambition to be the best agency in the world.” He says “It’s an incredibly exciting time to be at MediaCom, and he looks forward to driving the agency further in 2015.

 

DigitasLBi

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DigitasLBi has promoted Michael Islip to the role of UK chief executive, a promotion from the rile of managing director, which he's held since 2012. He replaces current UK chief executive Anil Pillai, who after four years at the helm is stepping up to the newly created position of chief executive UK, Middle East & Africa. Islip will continue to report to Pillai with a remit to strengthen DigitasLBi’s position as the UK’s leading marketing and technology agency. He will be responsible for helping decide what’s next for key clients, and forging new brand partnerships. Reporting to international chief executive Ewen Sturgeon, Pillai will broaden his focus beyond the UK to also oversee the agency’s operations in the Middle East and Africa. He will be charged with developing the growth of the region by leading large pitch opportunities, working with high growth potential clients and identifying acquisitions and attracting new talent into the business.

DigitasLBi has promoted Michael Islip to the role of UK chief executive

Islip is “Really excited to be taking on the role of chief executive” as he feels 2015 is going to be a big year for the agency. He adds that they are going to continue developing their capabilities as an agency and do bigger and better things for their clients. Pillai, meanwhile, believes that “Having overseen the evolution of DigitasLBi into one of the UK’s leading agencies, the time is now right to take on an exciting new challenge.” He “Can’t wait to start leveraging the expertise of the UK business to drive growth, champion creativity and instil DigitasLBi’s collaborative culture” across the emerging Middle East and African markets.” Sturgeon says that both Islip and Pillai are “First rate leaders and thoroughly deserve to be moving up within DigitasLBi.” He hopes that by working together they will ensure that the agency's clients “Continue to receive the best possible service.”

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