Advertising

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Grey Singapore is awarded for 'human calligraphy'

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At this year's New York Festival Global Awards, the plate was swept almost clean by Grey Group Singapore, with the Asia Pacific branch of the international advertising agency taking home five Global awards, three finalist certificates and the prestigious Grand Global award, for work created for the global healthcare company GSK. Winning campaigns for the agency included the “Move – Human Calligraphy” work for Panadol Joint arthritis medication, which took top honours with two Global Awards and the Grand Global prize, and “Water-Eye Performance,” which took two Global Awards for its work highlighting the anti-irritant and moisturising qualities of Eye-Mo. The agency's “A Moment Of Beauty” work, again for GSK's Eye-Mo eye drops, also took a Global Award and two Finalist Certificates. In addition, the team also brought home a Final Certificate for the “Pain Poems” campaign for Panadol Extra Advance.

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Subbaraju Alluri

The Global Awards, which take place annually and are organised by New York Festivals, are dedicated to international healthcare and wellness communications. The awards are now into their 20th year, and receive entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communication for medical, pharmaceutical, healthcare & wellness related products and services.

Winning campaigns for the agency included the “Move – Human Calligraphy” work for Panadol Joint arthritis medication, which took home the Grand Global prize

 Others winners at the event included Ogilvy Healthworld for their “Tattoo Skin Cancer Check” work for Sol De Janeiro sunscreen, Energy BBDO for Citracal's “Beauty is Bone Deep” work, and Digitas Health LifeBrands for their “Help Stop The Virus” work for Gilead Sciences. It was Grey Singapore who really stood out, however, and the wins arrive on the back of a similar success at the 2014 Spikes Asia Festival of Creativity where Grey Group was the most-awarded agency in the healthcare category.

MOVE – Human Calligraphy

Nirvik Singh, CEO and chairman of the Grey Group Asia Pacific region, said that the Global Awards wins not only vindicates their creative strength, bur ranks them “At the top of healthcare creativity.” He adds that, as the healthcare industry continues to change and evolve, Grey are “Constantly working in tandem to produce ground-breaking work along with successful business results” for their clients. Subbaraju Alluri, CEO of Grey Group Singapore, is ecstatic with the news, and adds that such a prestigious win at a global festival is “very gratifying.” He believes it is “The effort and hard work of the team as well as the clients' support that has culminated in Grey Group Singapore being named Global Agency of the Year.”

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Nirvik Singh

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Others winners at the event included Ogilvy Healthworld, Energy BBDO, and Digitas Health LifeBrands

Grey Singapore executive creative director and vice president, Till Hohmann, calls the award haul a “Great honour,” which he agrees places the at the very top of the healthcare industry ladder, a position he never dreamt to hold in the agency's “Very first year of operations as new global hub for GSK.” He feels that “To have reached (this stage) in such a short time is a true testament to a great team that has come together in Singapore to deliver nothing but the best,” as well as a testament to GSK themselves, who he says share “A spirit of making things happen.”

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