Advertising

ad:
*

Grey Mexico's YouTube tutorials kill two birds with one stone

Published by

Latin American hardware store Construrama has launched a new campaign informing consumers about DIY best practices, while at the same time helping to rebuild Puerto Rico following hurricane damage in 2017.

Two years ago, the country was hit by the worst weather it had experienced for 100 years and the devastation is still being felt with many homes and buildings needing attention.

The new work from Grey Mexico features a series of YouTube tutorial videos that see the hosts on location at some of the areas that were hit. As they offer DIY tips to viewers, the videos show the presenters repairing real damage caused by the hurricanes at schools and community centres affected.

DIY or ‘how to’ video tutorials are one of the most commonly searched genres on YouTube and are growing at a rate of around 70% each year. However, most of them don’t physically achieve anything beyond being a demonstration.

The Construrama clips offer practical advice for online viewers at home while also doing their bit for the storm damage.

 

 

Comments

More Advertising

*

Advertising

Year 2 Recap + I Have Officially Been Spoofed

Year two in the books for this creative advertising channel. I think it's been pretty successful. Lots of love and positivity + we got spoofed haha. Here is a quick 'thank you' video: I appreciate each and every one of you who has made me a part of...

Posted by: Kevin Forister
*

Advertising

Is Son-Heung-min the biggest brand in South Korea?

Son-Heung-min is more than just a footballer in South Korea and a new short documentary-style film for Bleacher Report Football proves it. The forward, who currently plays for north London club Tottenham Hotspur, has been in England since 2015, but...

Posted by: Creativepool Editorial
ad: