Advertising

*

Grey Mexico's YouTube tutorials kill two birds with one stone

Published by

Latin American hardware store Construrama has launched a new campaign informing consumers about DIY best practices, while at the same time helping to rebuild Puerto Rico following hurricane damage in 2017.

Two years ago, the country was hit by the worst weather it had experienced for 100 years and the devastation is still being felt with many homes and buildings needing attention.

The new work from Grey Mexico features a series of YouTube tutorial videos that see the hosts on location at some of the areas that were hit. As they offer DIY tips to viewers, the videos show the presenters repairing real damage caused by the hurricanes at schools and community centres affected.

DIY or ‘how to’ video tutorials are one of the most commonly searched genres on YouTube and are growing at a rate of around 70% each year. However, most of them don’t physically achieve anything beyond being a demonstration.

The Construrama clips offer practical advice for online viewers at home while also doing their bit for the storm damage.

 

 

Comments

More Advertising

*

Advertising

Behind the Idea: Building (Jeff) Bridges with Amstel

Amstel is the local beer of Amsterdam and recently, its creative agency adam&eveDDB launched an ad that sees Hollywood actor Jeff Bridges appear as a canal bridge to promote togetherness for the brand. The result is an unforgettable piece of work...

Posted by: Industry Updates
*

Advertising

McCafé returns to the ridiculous world of coffee

McDonald’s and Leo Burnett London have launched the latest instalment of their We Could campaign for coffee brand McCafé with the introduction of its new Iced Latte. Last month, creatives Andrew Long and James Millers discussed the...

Posted by: Industry Updates
*

Advertising

Dream Pack print ads say Stop the Killing

After a group of Game of Thrones stars recreated a SodaStream ad to raise awareness about the damage being caused by single-use plastic this week, a new print campaign from Ecquador echoes the message. Paradais DDB is the agency behind the work, for...

Posted by: Industry Updates