DDB, (part of the Omnicom Group) had a pretty impressive showing at the 2015 Eurobest Festival of Creativity, which took place in Antwerp last Thursday (December 3). DDB Worldwide was named “Network of the Year” and adam&eveDDB took home the title of “Agency of the Year” at the awards, which are organised by the Lions Festivals group (which also puts on the Cannes Lions) and represent the world's pre-eminent celebration of European creativity. This marks the second consecutive year DDB has taken home both titles, and the sixth time in seven years that DDB has taken home Network of the Year, having also claimed the honour in 2009, 2010, 2011, 2013 and 2014.
DDB Worldwide was named “Network of the Year” and adam&eveDDB took home the title of “Agency of the Year” at the 2015 Eurobest Festival of Creativity
In total, DDB picked up 57 awards, including four Grand Prix, 14 Gold, 19 Silver, 17 Bronze, two Innovation trophies, and one in Creative Effectiveness. The awards tally spans 17 categories: Branded Content & Entertainment, Creative Effectiveness, Design, Direct, Film, Film Craft, Innovation, Integrated, Interactive, Media, Mobile, Outdoor, PR, Print, Print & Poster Craft, Promo & Activation and Radio.
adam&eveDDB received 17 awards, including three of the four Grand Prix: Film Craft for John Lewis Tiny Dancer, and Integrated, as well as Film, for the John Lewis “Monty the Penguin” spot. The fourth Grand Prix was awarded to DDB Brussels for their Base Telecom PhoneAddress in the Mobile category. Other agencies contributing to the network accolade include DDB Paris, Romance Paris, DDB & Tribal Worldwide (Netherlands), DDB Stockholm, DDB Spain and DDB agencies in Hamburg and Dusseldorf.
Besides DDB's epic haul, the festival yielded six Grand Prix in total for the UK out of 14 categories, with CHI & Partners and FCB Inferno amongst other victors
Pietro Tramontin, Chief Executive Officer of DDB EMEA, said: “We are thrilled to see another outstanding year for DDB and our clients, and I am enormously proud of the great network talent who have all contributed to this success.” Ben Priest, Founder and Chief Creative Officer of adam&eveDDB, added: “To be Agency of the Year at Eurobest in 2014 was great, but to win it again in 2015, back-to-back, is amazing. This is a true festival of European creativity and we feel very honoured.”
Besides DDB's epic haul, the festival yielded six Grand Prix in total for the UK out of 14 categories. CHI & Partners won the Branded Content and Entertainment category for "Slide, amazing in motion” for Lexus. FCB Inferno won the Grand Prix for Good for “This girl can,” the campaign by Sport England to get more girls involved in sport. The Innovation category Grand Prix, meanwhile, was won by What3Words London for “3 words to address the world.” In related news, Lions Festivals appointed global brand experience agency Jack Morton Worldwide to create the opening film and all other moving image content for the festival.
