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D&AD welcome new president and announce Global Impact Awards

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D&AD, the London based global design & advertising awards and creative education charity, has announced the launch of an all new edition of their prestigious awards show in partnership with Stillwell Partners, producers of the global Advertising Week programs. The new show and awards campaign will celebrate creative ideas that have had a real world impact on business, society, culture and the environment. Entries will be open to any agency, studio, media owner, tech company, publisher and start-up, or brand, as long as the entity seeks to transform their businesses through the power of creative thinking with a positive impact to a broader constituency. The awards will champion the most disruptive and innovative business ideas out there and enable all to learn and develop from them.

D&AD has announced the launch of an all new edition of their prestigious awards show in partnership with Stillwell Partners

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Tim Lindsay

Judges for the Global Impact Awards will be recruited from a wide variety of backgrounds and will include business leaders, entrepreneurs, commentators and journalists, as well as the best creative practitioners from the world of communications and design. Winners will be awarded coveted D&AD Pencils and included in the D&AD Annual and archive. Going forward for 2016, D&AD Judging Week and festival will be held concurrently with Advertising Week Europe (April 18-22). The formal call for entries will launch at that time and final judging and winners announcement taking place during Advertising Week XIII in New York City next autumn.

Judges will be recruited from a wide variety of backgrounds, including business leaders, entrepreneurs, commentators and journalists

D&AD’s CEO Tim Lindsay, said: “There is a feeling building in the creative, design and broader advertising and media community that the original purpose of awards shows is in danger of being obscured. At the same time, brilliant, creative ideas are popping up everywhere; the creative industries no longer have sole ownership of creativity. We should be learning from others – from both their processes and their ambitions. Lastly, we believe that in a world that must address issues of unsustainable consumption and growth (or die), the power of creativity and the ability to change behaviours has never been so important.”

Entries will be open to any agency or brand, as long as the entity seeks to transform their businesses through the power of creative thinking

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Matt Scheckner

Advertising Week CEO Matt Scheckner added, “We are all shareholders in the future of our world and have a tremendous opportunity (indeed, an obligation) to do all we can to recognise and support those that are working to make the world a better place for our children and generations that follow. More than ever before consumers care about brands and campaigns that resonate in a meaningful way and this global partnership with D&AD has cleared a path for us to finally launch and stage a major awards.”

New D&AD president Andy Sandoz began his tenure this week, and will remain at the helm for the next year

In related news, new D&AD president Andy Sandoz began his tenure this week. Sandoz, who will remain at the helm for the next year, has set out a manifesto focusing on how we can use creativity and technology to “Save ourselves” and tackle global problems over the next twenty years. His deputy and president in waiting has been named as Bruce Duckworth, co-founder of branding consultancy Turner Duckworth. He will succeed Sandoz this time next year and he will sit on the D&AD board with three new trustees: LIDA creative director Nicky Bullard; New Blood Trustee Hamish Gardener; and Caitlyn Ryan and former group executive creative director of Karmarama.

Sandoz, who is creative partner at Havas Work Club, has named Bruce Duckworth, co-founder of branding consultancy Turner Duckworth, as his deputy

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The new D&AD team with Andy Sandoz (middle)

Sandoz, who is creative partner at Havas Work Club, said: “The next 20 years will be a golden age, in which we envision, design and deliver a new world.” For him this means using design to find new ways to live on earth and to live more harmoniously with one another using technology as the enabler, whilst reminding people that rather than fighting against machines as we often see in the movies, we actually have technology on our side. He’s also keen to reinforce the link between D&AD’s status as a not-for-profit organisation and its work in encouraging as well as recognising innovation but there seems to be a particular emphasis on corporate and collective responsibility. He added: “We create catalysts such as the White Pencil, awarding work for good, to encourage answers our industry and our world needs to see. We ask brands to take the responsible seat at the table.” The handing out of a greater number of pencils is also forecast. Not, he stresses because the benchmark of quality is getting lower, but because thanks to technology, everything is about to get a lot better! Now THAT’S optimism!

D&AD has also been highlighted the past few days as the 2015 edition of their Annual has just hit the shelves. The 53rd edition was designed by David Pearson and D&AD President, Mark Bonner at GBH. Well known for his work for Penguin Classics, David alongside colleagues Alistair Hall and Paul Finn have designed the cover in five different colourways to interpret what D&AD is all about. 

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