Advertising

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D&AD Day Two Roundup: Grey London out in front

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Things are really starting to heat up over at the Old Truman Brewery, with the second set of D&AD Pencil winners for 2016 having been announced to coincide with the first day of the inaugural D&AD Festival. Please note that victorious entrants will have to wait until the D&AD Award Ceremony at Battersea Evolution on May 19 to find out which colour Pencil (Wood, Graphite, Yellow, White or Black) they’ve won.

Grey London and Y&R Auckland are leading the pack at the festival so far, having picked up the most number of Pencils among agencies. They have each been awarded six Pencils. Grey London was awarded two Pencils for its “Life paint” campaign for Volvo, which won two Grands Prix at Cannes last year. Ogilvy & Mather London, Ogilvy & Mather Johannesburg, Ogilvy & Mather Singapore and The Community are joint third with five Pencils each.

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By country, the UK is leading the pack with 53 Pencils and the US is in second place with 40. There were 157 Pencils awarded yesterday, on the second day of judging. The advertising category picked up 20 Pencils. Including awards from the first day, 235 Pencils have been awarded in total so far, with more to be announced when judging finishes tomorrow. All 235 pieces will appear in the 54th D&AD Annual, to be published later this year. The three-day D&AD Festival is seeing over 150 speakers take to the stage at the Old Truman Brewery, East London, including Sir Martin Sorrell, Sir Paul Smith, Ashleigh Axios, Adam Buxton and Annie Atkins.

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Tim Lindsay

Tim Lindsay, the chief executive at D&AD, said yesterday: “There’s been another strong showing for the white Pencil category this year with 36 winners, proving that creativity for good is alive and well. These results are a timely reminder of why brands and agencies must work together to make a change for the better. With the launch of D&AD Impact we envision this category growing and becoming even more integral to the creative industry.”

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Top Ranking Countries:

  • UK: 53 Pencils
  • US: 40 Pencils
  • Singapore: 15 Pencils
  • France: 15 Pencils
  • Brazil: 12 Pencils
  • Australia: 11 Pencils
  • Japan: 11 Pencils
  • New Zealand: 10 Pencils
  • South Africa: 9 Pencils
  • Germany: 7 Pencils

Top ranking agencies by Pencils won on days 1 and 2:

  • Grey London and Y&R Auckland — 6 Pencils
  • Ogilvy & Mather London, Ogilvy & Mather Johannesburg, Ogilvy & Mather Singapore and The Community — 5 Pencils
  • FCB Chicago, Kinetic and MR_DESIGN — 4 Pencils

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