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D&AD Day One: First judging and the new Impact

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One of the most important and exciting weeks in the creative calendar is finally here, and whilst things have only really just started to heat up over at the Old Truman Brewery, the first set of D&AD Pencil winners for 2016 have already been announced. Victorious entrants, however, will still have to wait until the D&AD Award Ceremony at Battersea Evolution on May 19 to find out which colour Pencil (Wood, Graphite, Yellow, White or Black) they’ve won.

D&AD Awards Judging & Festival 2016 – All You Need To Know

Top 5 Ranking Countries:

  • United Kingdom - 21 Pencils
  • United States - 15 Pencils
  • South Africa - 8 Pencils
  • Singapore - 6 Pencils
  • Australia - 6 Pencils

Top 5 Ranking Agencies:

Total Number of Pencils Awarded So Far:

  • Press Advertising - 20 Pencils
  • Radio Advertising – 26 Pencils
  • Mobile Marketing - 12 Pencils
  • Writing for Design - 20 Pencils
D&AD Professional Awards Judging – Behind the Scenes

All 78 pieces will appear in the 54th D&AD Annual published later this year. There are no quotas for awards at D&AD, therefore the number of awarded entries fluctuates year to year. Some years no Black Pencils are awarded: the record currently stands at seven. Traditionally the toughest of the awards shows, the judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional. 

D&AD Impact Awards Announced

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In further D&AD news, the festival announced yesterday a new global award show dubbed an “Awards Show for the 21st Century,” which recognises companies and brands that are making the world a better place. Launching in New York City at Advertising Week XIII, D&AD Impact will celebrate real-world achievements generated through creativity across twelve distinct categories: Communication & Interaction, Community, Diversity & Equality, Education, Environmental Sustainability, Financial Empowerment, Humanitarian Aid, Health & Wellness, Industry Evolution, Government Engagement, Responsible Production & Consumption, Urban Living. The global awards are open to any agency, studio, media owner, publisher, social enterprise, start-up or brand that has contributed towards a better, fairer, more sustainable future and is focused squarely on the role that businesses and brands play within society, the economy, the environment and broader cultural arena. The call for entries is now officially open and the web site is live at the official D&AD Impact website. Times Square’s new PlayStation Theatre will host the first annual awards show on Tuesday, September 27.

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Tim Lindsay, CEO of D&AD, said: “Impact will be a place where great, transformative, creative ideas get true applause and ever wider recognition. We are extremely excited to be partnering with Advertising Week on this once-in-a-lifetime opportunity to elevate the use of creativity as a powerful force for good.” Matt Scheckner, Executive Director of Advertising Week, added: “We have been looking for the right point of entry into the crowded awards space for quite some time and were determined to break new ground. All of us have an opportunity, indeed, an obligation to leave the world in better shape for our children and future generations. That’s why we are doing this and we are delighted to partner with Tim and D&AD.” D&AD Impact winners will receive a coveted White Pencil. Originally launched in 2012, the White Pencil Award was set up to encourage companies and agencies to ‘do well by doing good’ and is now recognised and valued by creative practitioners globally. This new joint initiative is an expansion on this concept. Experts and leaders from the broader ecosystem of business, communication, arts, music, politics and media will judge D&AD Impact. A Jury Chair will lead each category.

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The first Jury Chairs have been confirmed as: Tim Brown, President and CEO of IDEO, a leading voice on the value of design thinking; David Droga, Creative Chairman and Founder of Droga5; Jamie Oliver, celebrity chef, restauranteur and media personality; and Susan Smith Ellis, former CEO of Product Red and current CMO of Getty Images. The announcement of D&AD Impact was made at Picturehouse Central in London, the new host venue of Advertising Week Europe, which runs this week from April 18 – 22.

What's Happening Today

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Looking forward to this afternoon at the festival, Marian Salzman, CEO of Havas PR North America, Chair of the Havas PR Global Collective, top global trend spotter and forewoman of this year’s D&AD Awards jury for the new PR category, will deliver a keynote on newscrafting to create influence. She will discuss how reality programming and citizen journalists are yesterday’s news, and that today’s headlines are instead dominated by the stars of Instagram and Snapchat and the brands that have a nose for news-fluence (newscrafting to create influence). She will explore how PR firms have a massive opportunity to go beyond the old practice of pitching the news to become masters of newscrafting: a mix of putting out routine news in more compelling ways, creating news opportunities and coat tailing relevant breaking news. Now, in this age of sponsored content and native advertising, news is up for the buying. Money and creativity are rewriting the rules of news crafting. The keynote will take place today, Wednesday April 20, and if you're attending the festival we thoroughly recommend it.

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