Advertising

*

Continuous innovation: How to do new things when everyone's always busy

Published by

Many modern digital teams have established a strong process and culture of continuous delivery across their core products, which has led to an increased demand on designers, engineers, product managers and so on.

From here, through solid design research and optimisation through measurable results, teams can reach the envious position of 'continuous improvement' - but there's a catch...

While everyone is busy improving existing customer experiences, they can find themselves in the classic 'innovator’s dilemma', where they don't have the ability to focus attention onto risky, potentially market-shifting ideas.

At Creativepool's Connect London event, Tom Bradley, design director at Code Computerlove, explained how he has developed a process to help creatives explore new ideas while maintaining the pace of change needed to serve the day-to-day needs of their audience.

Watch his full talk below and follow Connect London on Creativepool for more from the festival.

 

 

Comments

More Advertising

*

Advertising

Behind the Idea: Building (Jeff) Bridges with Amstel

Amstel is the local beer of Amsterdam and recently, its creative agency adam&eveDDB launched an ad that sees Hollywood actor Jeff Bridges appear as a canal bridge to promote togetherness for the brand. The result is an unforgettable piece of work...

Posted by: Industry Updates
*

Advertising

McCafé returns to the ridiculous world of coffee

McDonald’s and Leo Burnett London have launched the latest instalment of their We Could campaign for coffee brand McCafé with the introduction of its new Iced Latte. Last month, creatives Andrew Long and James Millers discussed the...

Posted by: Industry Updates
*

Advertising

Dream Pack print ads say Stop the Killing

After a group of Game of Thrones stars recreated a SodaStream ad to raise awareness about the damage being caused by single-use plastic this week, a new print campaign from Ecquador echoes the message. Paradais DDB is the agency behind the work, for...

Posted by: Industry Updates