Advertising

*

Coca-Cola sends love letter to the Premier League

Published by

The director of a new ad from Coca-Cola in the UK has described it as a "love letter to the Premier League" as the drinks brand launches a new partnership with the football division.

Where Everyone Plays is helmed by Stacy Wall and created through M&C Saatchi London and the multi-million-pound campaign gives supporters a starring role and celebrates the power of the sport to bring people together.

The 90-second spot stars 250 real supporters from all 20 Premier League clubs, alongside Manchester United and England star Jesse Lingard and former Premier League star and broadcast pundit Jermaine Jenas, who makes a particularly humorous appearance.

 

*

 

The partnership between Coca-Cola and the Premier League will give football fanatics across the country the chance to get up close and personal with the Premier League Trophy as it tours cities in the UK this March and April with the first Official Coca-Cola GB Trophy Tour.

This is the first multi-brand sports sponsorship for Coca-Cola Great Britain, which gives it the rights to activate the Premier League across many products in its portfolio. Coca-Cola zero sugar takes centre stage and is the only product to feature in the ad as part of the company’s ongoing commitment to drive sales of its sugar-free options.

The new campaign also includes media partnerships with Talksport and Joe.co.uk which will run throughout the year. The new ad will air for the first time on Friday 8 February.

 

Comments

More Advertising

*

Advertising

Engagement better than eyeballs for brands

Content which engages the right consumers rather than attracting an endless stream of clicks from irrelevant customers is what brands should be aiming for. A panel at Creativepool’s Connect: London festival agreed that it is better for content...

Posted by: Industry Updates
*

Advertising

Ryan Giggs’ brother Rhodri signs for Paddy Power

Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign via an ad which mocks his ex-pro footballer brother Ryan and the affair which shocked the UK. In the tongue-in-cheek spot, Rhodri pokes fun at...

Posted by: Industry Updates
*

Advertising

Behind the Idea: Coca-Cola x Premier League

Coca-Cola launched a campaign to mark a new strategic partnership with the Premier League last week positioning the beverage and sport as things that bring people together. Alec Mellor, marketing manager at the brand, offers insight into the...

Posted by: Industry Updates