The director of a new ad from Coca-Cola in the UK has described it as a "love letter to the Premier League" as the drinks brand launches a new partnership with the football division.
Where Everyone Plays is helmed by Stacy Wall and created through M&C Saatchi London and the multi-million-pound campaign gives supporters a starring role and celebrates the power of the sport to bring people together.
The 90-second spot stars 250 real supporters from all 20 Premier League clubs, alongside Manchester United and England star Jesse Lingard and former Premier League star and broadcast pundit Jermaine Jenas, who makes a particularly humorous appearance.
The partnership between Coca-Cola and the Premier League will give football fanatics across the country the chance to get up close and personal with the Premier League Trophy as it tours cities in the UK this March and April with the first Official Coca-Cola GB Trophy Tour.
This is the first multi-brand sports sponsorship for Coca-Cola Great Britain, which gives it the rights to activate the Premier League across many products in its portfolio. Coca-Cola zero sugar takes centre stage and is the only product to feature in the ad as part of the company’s ongoing commitment to drive sales of its sugar-free options.
The new campaign also includes media partnerships with Talksport and Joe.co.uk which will run throughout the year. The new ad will air for the first time on Friday 8 February.