Advertising

*

Cheil Worldwide launch internship initiative at 2016 ANDY Awards

Published by

Cheil Worldwide is partnering with the ADVERTISING Club of New York's International ANDY Awards on an internship initiative to support two standouts from the show’s Student Competition. It is the first time in the show’s history where the integrated jury were collectively impressed by the magnitude of a student idea and decided to distinguish it as a RESET Winner; the ANDYs professional category for innovation. The idea, “Stop-It,” is an app designed to assist those suffering at the hands of domestic violence. The students behind the work are Elena Hernandez and Rodrigo Dominguez from Miami Ad School, Madrid. In addition to their Gold ANDY, they were hired as interns by Breno Cotta, ECD at Cheil Madrid, who will support and collaborate with them to make their award-winning idea a reality. Elena and Rodrigo started in their permanent roles on Thursday 3 November.

The initiative is the brainchild of Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide, who served as a judge at the ANDY Final Judging Session in Seville back in February. For him, Hernandez and Dominguez’s app stood out as groundbreaking technology with real-world implications if cultivated in the proper environment. Poynton said: “Without knowing where the ‘Stop-It’ team came from, I knew that Cheil could help them realise their idea and the ANDYs agreed to work together to find a way to establish this internship. This is a great example of the ANDYs commitment to shaping the future of our business with the brightest talent of the next generation.” Gina Grillo, President & CEO of The ADVERTISING Club of New York & International ANDY Awards, added: “The ANDYs provide a $10,000 scholarship each year to promising students, but this takes that investment a step further. I hope this inspires other jurors and agencies to do the same in the years ahead.”

Comments

More Advertising

*

Advertising

Why white male creative directors are ruining advertising

The reason 89% of advertising is forgotten is because white men in London are the ones making the ads, according to Paul Mellor, owner and design director at Mellor&Smith. It’s all well and good for business leaders like Cindy Gallop and Sir...

Posted by: Ryan Watson
*

Advertising

7 ads that prove Carlsberg wasn't all bad as new pilsner launches

Danish beer brand Carlsberg recently took the brave decision to launch a new campaign criticising the taste of its own product to promote the launch of a new pilsner. The work has seen social videos emerge featuring employees reading out negative...

Posted by: Industry Updates
*

Advertising

Burger King’s flame-grilled glasses are too hot to handle

Fast food chain Burger King has launched a range of flame-grilled glasses in France to promote the intense flavour of its burgers. Independent agency Buzzman is behind the limited-edition product, with more than a million of the glasses created and...

Posted by: Industry Updates