Cheil Worldwide is partnering with the ADVERTISING Club of New York's International ANDY Awards on an internship initiative to support two standouts from the show’s Student Competition. It is the first time in the show’s history where the integrated jury were collectively impressed by the magnitude of a student idea and decided to distinguish it as a RESET Winner; the ANDYs professional category for innovation. The idea, “Stop-It,” is an app designed to assist those suffering at the hands of domestic violence. The students behind the work are Elena Hernandez and Rodrigo Dominguez from Miami Ad School, Madrid. In addition to their Gold ANDY, they were hired as interns by Breno Cotta, ECD at Cheil Madrid, who will support and collaborate with them to make their award-winning idea a reality. Elena and Rodrigo started in their permanent roles on Thursday 3 November.
The initiative is the brainchild of Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide, who served as a judge at the ANDY Final Judging Session in Seville back in February. For him, Hernandez and Dominguez’s app stood out as groundbreaking technology with real-world implications if cultivated in the proper environment. Poynton said: “Without knowing where the ‘Stop-It’ team came from, I knew that Cheil could help them realise their idea and the ANDYs agreed to work together to find a way to establish this internship. This is a great example of the ANDYs commitment to shaping the future of our business with the brightest talent of the next generation.” Gina Grillo, President & CEO of The ADVERTISING Club of New York & International ANDY Awards, added: “The ANDYs provide a $10,000 scholarship each year to promising students, but this takes that investment a step further. I hope this inspires other jurors and agencies to do the same in the years ahead.”