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Cannes Lions Winners: Day 2

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Cannes Lions 2015 – Highlights from Day Two

 

Ogilvy & Mather

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After a phenomenally successful first full day at the Cannes Lions International Festival of Creativity 2015, Ogilvy & Mather found even greater success yesterday by walking away with 45 more Lions in total, including 9 Golds across the network's London, Beijing, Dubai, Frankfurt, Bogotá, Paris, Miami and São Paulo offices, as well as 11 Silver and 25 Bronze Lions across PR, Outdoor and Media. Worldwide CCO Tham Khai Meng said of the network's continued success yesterday: “An old African proverb says, 'If you want to walk fast, walk alone. If you want to walk far, walk together'. Through (Ogilvy & Mather's) proud work, we see that wise saying brought beautifully to life.”

Ogilvy & Mather found even greater success yesterday at Cannes by walking away with 45 more Lions

In PR the network won 4 Golds, including 1 Gold for David Miami's “Proud Whopper” initiative for Burger King, which saw Whopper burgers being served in rainbow wrappers to promote LGBT equality. Ogilvy & Mather Beijing, meanwhile, won 2 PR Golds for “Great Chinese Names for Great Britain” for Visit Britain, which encouraged people in China to come up with Chinese names to rechristen British landmarks. MEMAC Ogilvy Dubai/Geometry also landed 1 PR Gold for “The Lucky Iron Fish Project,” an innovative campaign addressing the issue of high anaemia levels in Cambodia. In the Outdoor category Ogilvy & Mather took home 4 Gold Lions, including 1 Gold for Ogilvy & Mather Paris' “The Marathon Walker” for Water for Africa which saw a woman from Gambia walk the 42km Paris Marathon with 20kg of water on her head, the same distance that women in Africa walk every day to fetch clean water for their families.

 

MediaCom

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MediaCom captured six Media Lions yesterday, making it the top performer among all global media agency networks. In total, the agency walked away with two silver and two bronze trophies as lead agency, with additional silver and bronze wins as credited media agency partner. The celebrated work spans multiple geographic markets and a diverse set of clients such as Dell, Shell, Coca-Cola and Bose. Stephen Allan, Worldwide Chairman and CEO of MediaCom, said of the network's success: “With the Cannes Lions competition raising the bar year after year, this is a phenomenal performance, and I could not be more proud of our teams around the world.” The news comes just one day after MediaCom dominated the competition's shortlist with 20 overall nominations, including 13 as lead agency.

MediaCom captured six Media Lions at Cannes yesterday

MediaCom's four wins as lead agency include a Silver for MediaCom Germany in Business Products & Services for “Revenge of the (IT) Nerds” for Dell, and a Silver for MediaCom UK's “First Fully Personalised TV Campaign” for Coca-Cola. MediaCom UK also scored a Bronze Lion for their “Better Content Through Data” work for Bose in Other Consumer Products, and MediaCom Global also took home a Bronze for their “Power of Sport” creative for Shell in Corporate Image & Communication. MediaCom was also credited as media agency partner on the “TTYL (Talk To You Later)” work for Chevrolet from Maruri Grey Ecuador, which took a Silver in Use of Mobile Devices, and on “Shine” for Canon Cameras from Leo Burnett Australia, which claimed a Bronze in Use of Digital Content.

 

The Community at SapientNitro

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The Community at SapientNitro was honoured with the prestigious Press Grand Prix for its “Never Stop Riding” campaign, created for the Buenos Aires Public Bike System. The campaign was also awarded two Gold Lions in the Art Direction and Illustration categories. “Never Stop Riding” brings awareness to Buenos Aires’ public bicycle system and its new automated system that includes an expansion of locations and hours of operation. The campaign runs in print and on outdoor billboards throughout Buenos Aires and is supported by advertisements on the wheels of the program’s bicycles. The campaign is credited with generating buzz around the ease and convenience of Buenos Aires’ public bicycle system, a system that appears (on the surface at least) a lot like our own system here in London. Joaquin Mollá, co-founder and chief creative officer of The Community, said: “The Cannes Lions awards represent the pinnacle of creative achievement for our industry. This recognition is a testament to the creative courage born from a great relationship between the agency and the City of Buenos Aires.”

The Community at SapientNitro was honoured with the prestigious Press Grand Prix for its “Never Stop Riding” campaign

The Community at SapientNitro also won a Bronze Press Lion in the Fundraising, Donations and Appeal category for its cogent “Blood Donation” campaign, also for the City of Buenos Aires. The copy heavy print campaign, designed to increase awareness of the need for blood donations, highlights three cultural icons whose lives were saved by transfusions: Andy Warhol, Stephen King and George Lucas. All the ads feature a biographical story that starts off in black type, but at the point at which the person’s life was saved by blood transfusions, the colour of the type turns to red. With all three icons, the campaign showcases that their most important work comes after this life-saving moment. The tagline “Give More Than Just Blood” evokes this sentiment.

 

Saatchi & Saatchi

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Thus far at Cannes Lions 2015, Saatchi & Saatchi have got off to a great start with agencies in Argentina, Brazil, Ecuador, Guatemala, Italy, London, Miami, Spain and Switzerland picking up awards, totalling 15 Lions in total and three Health Lions. Saatchi & Saatchi Switzerland’s ground breaking HIV+ issue for Vangardist Magazine collected 2 Silver and 1 Bronze Lion at the 2nd annual Lions Health awards over the weekend. They also added to their awards tally on Monday night night, picking up 1 Gold and 2 Silver Lions; a Gold in Direct Response Print or Standard Outdoor; a Silver in Flat Mailing; and a Silver in Publications & Media. Saatchi & Saatchi Sydney also added another Bronze Lion to the pile, with a win in the Creative Effectives Lions category for their “Penny the Pirate” work for Luxottica.

Penny The Pirate”

Saatchi & Saatchi have picked up 15 Lions in total and three Health Lions at Cannes 2015 thus far

In Print, Del Campo Saatchi & Saatchi Argentina won 1 Silver Lion for their Procter & Gamble campaign for Tide in Household: Cleaning Products, whilst Del Campo Saatchi & Saatchi’s Spanish agency collected 3 Bronze Lions, in Direct for Toyota Motor Europe's “Musical City,” Islazul's “A Discount to your Misfortune,” and one in Promo & Activation for Toyota Motor Europe's “The Weather Challenge.” Also in Print, CONILL Saatchi & Saatchi were awarded 1 Bronze Lion for their Procter & Gamble Crest campaign; “Break Up; Cry; Hospital; Rain and Photos.” In Mobile 4AM Saatchi & Saatchi Guatemala won a Silver Lion for Gatorade “Sports Homework,” and Publicitas/ Saatchi & Saatchi Ecuador won a Bronze Lion for their “Social Blood App” for the Red Cross. Saatchi & Saatchi London won 2 Bronze Direct Lions for Chelsea Football Club “Get Me A Sponsor,” and the agency's Italian office picked up a Bronze Lion in Promo & Activation for “The Special Proposal,” a PSA for Coordown.

 

M&C Saatchi

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M&C Saatchi Sydney has claimed a Gold Lion in the Mobile category for its innovative “Clever Buoy” campaign for Optus. Clever Buoy was created to demonstrate the power of the Optus network by developing a piece of breakthrough shark detection technology. The smart ocean buoy detects sharks in the water and sends instant alerts to lifeguards via the Optus Network, protecting the lives of people (and sharks) in the process.

 The campaign has attracted the attention of local and international media worldwide with highlights including: A social media reach of over 19 million - with an 84 per cent positive sentiment towards the Optus brand, and featured in over 475 global news stories

M&C Saatchi Sydney has won a Gold Lion in the Mobile category for its “Clever Buoy” campaign

Jaimes Leggett, Group CEO at M&C Saatchi Australia said: “This campaign has shown how brutally simple ideas really can change the world. We’re excited about the next phase of this project, and are hugely grateful to Cannes Lions for the honour of this award.”

 M&C Saatchi Sydney had already won a number of prestigious awards for “Clever Buoy,” including Grand Prix and Gold at the WARC Prize for Innovation, “Most Innovative Use of Digital” at the London International Awards, and four Pencils at the 2015 One Show Awards.

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