The Cannes Lions International Festival of Creativity has announced some significant changes that will come into effect in time for the 2016 awards. These changes will see the Press Lions become the Print & Publishing Lions and Digital Craft split from the Cyber and Mobile Lions. The addition of the Press Lions is considered to be a milestone in Cannes Lions’ history, being the second award to be added to the competition. The Digital Craft Lions, meanwhile, will celebrate the creative skills and digital craftsmanship behind the content including the quality of design, the technical execution and the overall experience across all digital platforms and devices.
The Cannes Lions International Festival of Creativity has announced some significant changes for the 2016 awards
Additionally, Cannes Lions has adapted and changed other Lions for 2016. After continued consultation with a network of product design advisors, the Product Design Lions evolve significantly for 2016 with expanded and redefined categories that recognise the importance of the product as both a medium and brand embodiment, with new additions including Service & Interactive Design for Products. The Titanium & Integrated Lions are also being separated, with Titanium and Integrated now being judged as standalone Lions. Elsewhere, the Design Lions see a new suite of Experience Design categories and an expanded Social section, and the Outdoor Lions grow to include a large Digital Outdoor section.
The Press Lions will become the Print & Publishing Lions and Digital Craft will split from the Cyber and Mobile Lions
Simon Cook, Director of Awards at Lions Festivals, said of the Press Lions changes: “This is an award that’s been with us since 1992. By renaming it the Print & Publishing Lions, we are evolving the category, just as the print and publishing world itself is evolving, to recognise other forms of publishing, along with best uses of press and interactive press.” Commenting on the splitting out of Digital Craft, Lions Festivals Chairman, Terry Savage, added: “The Cyber and Mobile Lions juries have told us that with more and more UX and Craft focused entries, it is necessary to have experts in this field sitting on the jury. We’ve chosen to split it out so that this specialist area can have its own dedicated jury, which will also make the hugely labour intensive Cyber Lions judging much more manageable going forward.”
The Product Design Lions evolve significantly for 2016, and the Titanium & Integrated Lions are also being separated
Also, as previously announced, this year the launch of Lions Entertainment will see two associated Lions. The Entertainment Lions will replace the Branded Content & Entertainment Lions, while the Entertainment Lions for Music are launching due to music’s significant role within the entertainment sector. Entries for Cannes Lions 2016 open on 21 January.