Advertising

*

Cannes Lions 2017: Cool hunting with Carla Buzasi

Published by

We chatted with Carla Buzasi, Global Chief Content Officer at WGSN after her talk on ‘Cool hunting, how to be your own trend forecaster’ at Havas Cafe.

With invaluable insight from Carla, we discovered that contrary to popular belief, being first isn’t always the best when it comes to trends. Carla suggests that businesses and brands need to think about riding the crest of a trend if they are looking for mass market adoption.

With content being absolutely everywhere, the nature of competition is transformed and poses as the biggest challenge as you begin to compete with everything that people could be consuming. 

"Good content is something that is going to change somebody, it's the ability to move someone’s face" 
 

 

IN PARTNERSHIP WITH:*

Comments

More Advertising

*

Advertising

The Times and The Sunday Times turn Westminster into a jungle

Newspapers The Times and The Sunday Times gave commuters a surprise this morning as they transformed Westminster Station in London into a jungle. It marks the beginning of their second Politics. Tamed. campaign, which portrayed politicians as...

Posted by: Creativepool Editorial
*

Advertising

VCCP encourages Londoners to watch their speed for TfL

Transport for London (TfL) has launched a new campaign encouraging the city's drivers to keep pay closer attention to their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print ads out of VCCP London take...

Posted by: Creativepool Editorial
*

Advertising

New radio campaign uncovers the haunting sounds of the sea

Marine conservation charity Surfers Against Sewage (SAS) has launched a new radio campaign shining a light on the damage being done to our oceans despite the fact that 95% of them remain unexplored. Created by M&C Saatchi, and following on from...

Posted by: Creativepool Editorial
ad: