“Don't let change leave you behind," is the sage advice offered by The Institute of Communication Agencies (ICA) and Publicis Canada as they unveil a new theme (underlined by an updated logo and digital and print marketing campaign) to promote Canada's largest and most anticipated annual communications and advertising event, FFWD: Advertising and Marketing Week 2016, which is taking place between January 25 and 29, 2016 in Toronto.
Posters for the 2016 FFWD campaign by Publicis Toronto
This year's provocative campaign, created by Publicis Toronto, emphasizes the notion of transformation and how the industry is in a state of radical change, with constant innovation affecting companies, jobs and roles across the board. The tongue-in-cheek creative leverages the fear of being left behind, and challenges it with some rather provocative notions (see above). The messaging encourages those in the advertising, marketing and communications community to attend the week-long festivities, which will include more than 40 events. The campaign includes banner ads for online and mobile devices, posters, print ads and radio, supported with a refreshed website, updated logo and a comprehensive public relations campaign.
The ICA and Publicis Canada have unveiled a new theme to promote Canada's largest and most anticipated annual communications and advertising event
Both the ICA and Publicis have also announced the Canadian visit of Publicis chairman and CEO Maurice Lévy, who is widely recognized as an international global leader in communications. He will be speaking at the week’s closing luncheon on January 29. In addition to the keynote presentation by the renowned business leader, agency head and agent provocateur, highlights of the action-packed calendar will include presentations, conferences, seminars, awards, panel presentations, the education-themed Morning Masters Series, and Next Generation Day for students and young communication executives, all of which promise to address the complex needs and issues the industry faces. An expanded speaker series will include presentations of the 4th annual Ipsos Brand Influence study, as well as presentations from Adobe, Google, Yahoo, Twitter, Toronto Star and The Globe and Mail, among others. Popular events such as the Cannes reel screening, the AOL Industry Breakfast, and Toronto Star opening cocktail party will return this year.
Duncan Bruce, president and CCO of Publicis Canada and chair of FFWD, said: “Both agencies and clients alike are dealing with unprecedented change across the communication landscape and our work for FFWD dovetails with the ICA's mission to embrace that change. Our industry is in a state of radical transformation and we all need not only to adapt, but harness this change. We are also proud to host Mr. Lévy in Canada as a keynote speaker at FFWD 2015, and are keen to hear his global perspective and insights on transformation in our industry. His presentation will no doubt be the highlight of the week." Gillian Graham, CEO of the ICA, added: “This year's FFWD: Advertising and Marketing Week and its overriding theme of change promises to be bigger and better than ever, with compelling keynotes, content, thought leadership, and networking events. You need to be there or risk getting left behind in this rapidly transforming world of communications. For anyone in our industry or with an interest in the communications world around us, FFWD is definitively the year's must-attend kick-off event for 2016.”
Publicis chairman and CEO Maurice Lévy, will be speaking at the closing luncheon of the FFWD: Advertising and Marketing Week 2016
Early bird ticket packages for the week are on sale now. Full week early bird (available for two weeks only until November 6) ticket packages include the Platinum Experience Full Week Pass (transferable) for $699.00 and the Gold Full Week Pass (transferable) for $549.00. For more information, schedules and tickets, keep checking the official FFWD: Advertising and Marketing Week website.
FFWD Advertising and Marketing Week 2015 Highlights