Advertising

*

Cadbury enlist Celebrity Couples to promote new Dairy Milk Oreo flavours

Published by

This March, Cadbury has teamed up with Oreo to create two new flavour varieties to whet the appetite of chocolate fans; Dairy Milk Oreo Peanut Butter flavour and Dairy Milk Oreo Mint flavour. To celebrate the launch, Cadbury has enlisted the help of three celebrity couples to sample the new bars whilst discussing why, like Cadbury Dairy Milk and Oreo, they are a match made in heaven. “Together with Cadbury Dairy Milk Oreo” is a series of short content films featuring well known personalities, uncover fun and surprising facts that each of the couples reveal about each other.

Ruth Langsford gets cheeky with husband Eammon Holmes as she claims she “does all the work,” whilst Rylan Clark-Neal admits to enjoying the odd lovers tiff to keep the romance alive with husband Dan Clark-Neal. Furthermore, YouTube vlogger Fleur De Force confesses her love for peanut butter whilst husband Mike is staunchly team mint. All three videos, including a hero piece which features the celebrity couples, went live on Twitter on Friday 10th March and go live on YouTube from today (Monday 13th March), and stay online until Sunday 16 April.

Joanna Dias, Brand Manager at Mondelèz International, said: “What better way to celebrate the love between Cadbury Dairy Milk and Oreo than by turning to our favourite celebrity couples. As an ever evolving partnership, we’re incredibly excited by the reaction we have had so far over our two, delicious new bars – Cadbury Dairy Milk Oreo Peanut Butter flavour and Cadbury Dairy Milk Oreo Mint flavour – and are excited to launch this latest content series as part of the campaign.”

The activity was led by The Story Lab, the global content division of the Dentsu Aegis Network, in partnership with the UK's leading talent management company, James Grant Group. It forms part of a £3 million campaign, which spans PR, social and outdoor to promote the launch of the brand new bars. Chocolate lovers looking for their perfect match will also be able to see the Cadbury Dairy Milk Oreo love story roll out on popular dating platforms Tinder and Match.com as part of a media partnership handled by Carat UK.

Comments

More Advertising

*

Advertising

The Humane League calls time on McDonald's 'party'

The Humane League has renewed its focus on McDonald’s’ unacceptable treatment of chickens with a new brand-jacking campaign calling for the fast food chain to review its animal welfare policies. Despite being one of the biggest...

Posted by: Industry Updates
*

Advertising

Behind the Idea: Amstel opens Arms for Neighbours' Week

Today marks the start of national Neighbours’ Week in the UK, an awareness week set up to encourage more interaction in local communities. To support the cause, beer brand Amstel opened a pop-up pub overlooking London’s Tower Bridge last...

Posted by: Industry Updates
*

Advertising

Scooter brand Lime slams its riders in new print work

Following rising tension over the reckless riding of electric scooter users in France, leading brand Lime has launched a light-hearted print campaign through Buzzman encouraging better behaviour. As the electric scooter situation in Paris comes to a...

Posted by: Industry Updates