This March, Cadbury has teamed up with Oreo to create two new flavour varieties to whet the appetite of chocolate fans; Dairy Milk Oreo Peanut Butter flavour and Dairy Milk Oreo Mint flavour. To celebrate the launch, Cadbury has enlisted the help of three celebrity couples to sample the new bars whilst discussing why, like Cadbury Dairy Milk and Oreo, they are a match made in heaven. “Together with Cadbury Dairy Milk Oreo” is a series of short content films featuring well known personalities, uncover fun and surprising facts that each of the couples reveal about each other.
Ruth Langsford gets cheeky with husband Eammon Holmes as she claims she “does all the work,” whilst Rylan Clark-Neal admits to enjoying the odd lovers tiff to keep the romance alive with husband Dan Clark-Neal. Furthermore, YouTube vlogger Fleur De Force confesses her love for peanut butter whilst husband Mike is staunchly team mint. All three videos, including a hero piece which features the celebrity couples, went live on Twitter on Friday 10th March and go live on YouTube from today (Monday 13th March), and stay online until Sunday 16 April.
Joanna Dias, Brand Manager at Mondelèz International, said: “What better way to celebrate the love between Cadbury Dairy Milk and Oreo than by turning to our favourite celebrity couples. As an ever evolving partnership, we’re incredibly excited by the reaction we have had so far over our two, delicious new bars – Cadbury Dairy Milk Oreo Peanut Butter flavour and Cadbury Dairy Milk Oreo Mint flavour – and are excited to launch this latest content series as part of the campaign.”
The activity was led by The Story Lab, the global content division of the Dentsu Aegis Network, in partnership with the UK's leading talent management company, James Grant Group. It forms part of a £3 million campaign, which spans PR, social and outdoor to promote the launch of the brand new bars. Chocolate lovers looking for their perfect match will also be able to see the Cadbury Dairy Milk Oreo love story roll out on popular dating platforms Tinder and Match.com as part of a media partnership handled by Carat UK.