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Business Roundup

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JWT – US Marine Corps

Following a government-mandated request for proposal, the United States Marine Corps has renewed its advertising contract with JWT Atlanta, a relationship that has now lasted 67 years. Since its last review in 2007, J. Walter Thompson Atlanta and its partners, Mindshare, UniWorld Group and SocialSphere, have helped the Marine Corps achieve its recruitment goals through award-winning brand strategy, digital expansion and numerous integrated campaigns. JWT will continue to support all touch points of the marine's recruitment advertising platform, from creating multichannel brand campaigns to providing sales support to more than 3,000 Marine Recruiters nationwide through an innovative lead generation program. They will evolve the brand they first served with the iconic tagline, “The Few, The Proud,” with a new, fully integrated campaign that will evolve the brand further in 2015.

The United States Marine Crops has renewed its advertising contract with JWT, a relationship that has now lasted 67 years

JWT CEO Gustavo Martinez, said they are “Honoured to support the Marine Corps in its ongoing effort to make Marines,” stating that their “Shared values of courage and commitment are more vital than ever to this essential institution.” President and chief creative officer Perry Fair, meanwhile, said they have a “Clear understanding of the demographic’s evolution and how to translate Marine Corps values and ethos to new generations of Americans,” whilst JWT Atlanta group account director Sean McNeeley, is “Proud to have created a world-class marketing program that tells a success story almost seven decades long.”

 

Publicis Seattle – Knowledge Universe

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North America's leading early childhood education provider Knowledge Universe, has announced Publicis Seattle as its agency of record, with a hope that the agency will help elevate its key brands, including KinderCare Learning Centres. Publicis Seattle, a known leader in brand reappraisal and reinvention, will work to bolster the brand's reputation as a premiere educational learning centre committed to early childhood development. The agency will immediately begin an audit of the KinderCare brand and begin to identify ways that KinderCare might better emphasise its long-term commitment to early childhood education. In addition to the KinderCare brand, Publicis Seattle’s scope will include sister brand Champions, Before-and After- School Programs for children from ages 5-12.

Knowledge Universe has announced Publicis Seattle as its agency of record

Gail Galuppo, Chief Marketing Officer at Knowledge Universe, said “As a trusted leader in early childhood education for more than 40 years,” they know you need to continually reexamine and refresh your approach, and they are “Excited to work with the Publicis Seattle team to move the brands forward in 2015.” Publicis Seattle Chief Strategy Officer Britt Fero, adds that “KinderCare is a great brand with a true commitment to helping develop young children,” and says her team is “Excited about the opportunity KinderCare has to become a trusted and sought after brand for new generations of parents.”

 

TBWA\Chiat\Day NY - Travelers

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TBWA\Chiat\Day New York has been assigned to develop a new campaign for the insurance company Travelers after a competitive review. The first work from the agency is set to launch in June, in time for the Travelers Championship PGA TOUR event, which will be held in Connecticut where the company is based.

TBWA\Chiat\Day New York has been assigned to develop a new campaign for the insurance company Travelers

Lisa Caputo, executive vice president and chief marketing and communication officer at Travelers, said “TBWA\Chiat\Day New York demonstrated a keen understanding of the Traveler brand,” and feels that “Their deep experience working with iconic global brands makes them an ideal partner.” TBWA\Chiat\Day New York CEO Rob Schwartz said they are “Thrilled and honoured to partner with Travelers,” and are “Looking forward to disrupting a cluttered category and creating groundbreaking work for one of the most recognised insurance brands in the world.”

 

Ogilvy & Mather Beijing – China Merchants Bank

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Ogilvy & Mather Beijing has been officially appointed to the annual retainer for China Merchants Bank (“CMB”) for one year, in a partnership that will work to both improve user experience and increase the bank’s attraction to younger generations. According to a spokesperson for the bank, O&M will help transform CMB into the “Undisputed source of innovation in the industry” by using its integrated communication resources and methodologies to “Help CMB create guiding principles for business development and brand construction,” injecting new value into the brand image.

Ogilvy & Mather Beijing has been officially appointed to the annual retainer for China Merchants Bank

Ogilvy & Mather Greater China vice chairman Shenan Chuang, said “Brands should always keep pace with the times and bring forth new ideas,” and that O&M will do this by “Making use of the 360-degree integrated marketing communication that it is good at, focusing specifically on the implementation of strategy, customer service, creative, production and social media.” Chuang also adds that the bank's newly-launched K1ND brand innovation company (which is housed under O&M) will “Offer customers of CMB innovative media channels and digital brand experience.”

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