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Berlin Dispatch: Ciclope International Festival of Craft

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For the last two years Berlin has been the home of CICLOPE Festival, the only international event fully dedicated to the craft of moving image. Since moving to the heart of Berlin’s über cool Mitte district in 2012, it has become THE place for directors, creatives, artists and producers to share knowledge and celebrate the latest happenings in digital, branding, apps, social and more.

This weekend, over 700 delegates arrived at the legendary Kino International theatre in East Berlin for the combined conference and awards show. Attendees were also invited to take part in Market, a networking activity which organised meetings for participants based on their areas of interest and expertise.

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Virtual reality and immersive technologies were presented in The Next Room

The latest in virtual reality and immersive technologies were presented throughout the weekend in the Next Room curated exhibition. The interactive programme kicked off on Saturday with The Mill and Google ATAP’s Spotlight Story collaboration; Help, a live action film made uniquely for mobile. Meanwhile guests on Sunday were able see WeMakeVR demonstrate Tommy Hilfiger’s Runway of the Future live.

Speakers were on hand throughout the weekend to inspire through a series of talks and panel discussions. The legendary Tony Kaye - director of commercials for Guinness, Reebok, Nike and Volvo and winner of 26 D&AD Silver Pencils, 1 Black Pencil and 5 Cannes Gold Lions - spoke of bridging the gap between art and advertising, as well as his current projects. Meanwhile Dougal Wilson of Blink Productions - director of John Lewis' infamous Never Knowingly Undersold and Monty’s Christmas - discussed the capabilities of advertising transcending commercial purpose. Speaking about the stellar line-up, CICLOPE’s founder and director, Francisco Condorelli said: “It’s really exciting to have such great people joining us this year. The show is as we always wanted it to be.”

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Winners are annoucined in the legendary Kino International, East Berlin

Unlike advertising festivals, CICLOPE honours the art of execution rather than specific ideas. Entrants to the competition spanned more than twenty categories including Direction, Visual Effects, Production Design, 3D Animation, Sound Design, Music Video, Mobile App and Live Experience. There were over 800 entries, and an incredible 70 prizes awarded by a jury which included Susan Hoffman, Global Executive for Wieden+Kennedy. After two days of celebration and networking, guests were treated to the official awards show on Sunday night where four entrants were awarded prestigious Grand Prix medals: Close to home by Anonymous Content & BBDO New York, Left behinds by Rogue Films & Electric Theatre Collective, Inside Abbey Road by Stinkdigital and Celebrate by Rogue Films & AMV BBDO.

Inside Abbey Road by Stinkdigital
Celebrate by Rogue Films & AMV BBDO

And then, after all the winners had been announced it was off to Soho House Berlin to celebrate. Check out the full list of winners from the weekend here, and we’ll see you at CICLOPE 2016, this time next year!

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