Coffee is big business in the modern world with consumers drinking copious amounts at a premium price. But sometimes, it can take itself far too seriously.
Enter Leo Burnett senior creative team Andrew Long and James Millers, who recently applied a tongue-in-cheek approach to an ad for McDonald's coffee brand McCafé to great effect. Here, they talk about the process and what they were aiming for with the work.
What
This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...
Posted by: Creativepool Editorial
Creativity is typically viewed as a softer skill. Consequently, it’s rarely valued in business as much as it ought to be. When budgets are planned and operations strategised, finance and technology are favoured, with creative roles habitually...
Posted by: Dawn Creative
Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...
Posted by: Benjamin Hiorns
Nick Harman April 2nd, 2019, in the afternoon
Rather overdid it this time to be honest, trying too hard. Not as simple and funny as the 'what's a flat white' commercial and probably 10 times more expensive to make. And we've seen parody ads before. McD ads work best when they rely on finecasting and script and not chucking money at the camera.