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Behind the Idea: How Gerard Butler hijacked Enterprise

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This week, car rental firm Enterprise launched a high-octane campaign featuring Hollywood star Gerard Butler to communicate how the brand helps consumers get things done whether it be a house move or family visit.

Below, Joe Stamp and Tom Pendergast, creative directors at The Corner London, explain how they tackled the task of making two action-packed ads to raise the profile of the market-leading

 

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