Advertising

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Behind the Idea: Coca-Cola x Premier League

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Coca-Cola launched a campaign to mark a new strategic partnership with the Premier League last week positioning the beverage and sport as things that bring people together.

Alec Mellor, marketing manager at the brand, offers insight into the creative process and why the work will resonate with the target audience.

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What was the brief?

To show the genuine passion

 

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