Advertising

*

Behind the Idea: Changing perceptions of Race for Life

Published by

Race for Life returns in 2019 with a message to encourage everyone to join the charity event and help beat cancer through a campaign by Anomaly.

Matt Roach, one of the creative directors on the project, talks about what went into making the work and how ordinary people can do extraordinary things.

*

What was the brief?

Cancer Research UK’s brief was to inspire more people to sign up for Race for Life in 2019 by changing perceptions in the following ways:

1. Tell people they don’t have to be fit to join

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Advertising

*

Advertising

The Humane League calls time on McDonald's 'party'

The Humane League has renewed its focus on McDonald’s’ unacceptable treatment of chickens with a new brand-jacking campaign calling for the fast food chain to review its animal welfare policies. Despite being one of the biggest...

Posted by: Industry Updates
*

Advertising

Behind the Idea: Amstel opens Arms for Neighbours' Week

Today marks the start of national Neighbours’ Week in the UK, an awareness week set up to encourage more interaction in local communities. To support the cause, beer brand Amstel opened a pop-up pub overlooking London’s Tower Bridge last...

Posted by: Industry Updates
*

Advertising

Scooter brand Lime slams its riders in new print work

Following rising tension over the reckless riding of electric scooter users in France, leading brand Lime has launched a light-hearted print campaign through Buzzman encouraging better behaviour. As the electric scooter situation in Paris comes to a...

Posted by: Industry Updates