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Awards Roundup

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Effie Awards

Ogilvy & Mather was recognised with top accolades this week as both O&M North America and the New York office were recognised as the most effective individual office and agency network of the year in their respective categories at the 47th Annual North American Effie Awards in New York City. This is the third consecutive year the New York office has received top honours on behalf of all creative agencies and the fourth year for the network as a whole. WPP,O&N's parent company, was also recognised as the most effective holding company. In total, the O&M network won 17 awards across categories including two Gold, nine Silver and six Bronze Effies for noteworthy work on behalf of clients such as IBM, British Airways, IHG, Nestlé, Kimberly-Clark and Caterpillar. The awards, which recognise the most effective marketing communications cases and agencies in the United States and Canada, are based on the analysis of the North America Effie Awards finalist and winner data from the past year.

O&M North America and the New York office were recognised as the most effective individual office and agency network of the year in their respective categories at the Effies

Colin Mitchell, Worldwide Head of Planning at Ogilvy & Mather, said: “This honour reinforces the fact that there is a powerful correlation between innovative creative thinking and overall effectiveness. By understanding what people value most at different moments in their lives, we continue to deliver the best for our clients, by creating campaigns that drive true business results.” Lou Aversano, CEO of Ogilvy & Mather New York, added: “At Ogilvy, we exist to make brands matter. It is through the discipline of that mission that we can deliver not just exceptionally creative work for our clients, but work that drives business results and growth. I could not be prouder of what we've accomplished at the Effies for the past three years in New York.”

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Leo Burnett/Arc also won eight awards at the ceremony, with particular success for their #LikeAGirl campaign for Procter & Gamble's Always brand. The campaign received six awards, including four Gold Effies in the Youth Marketing, Engaged Community, Global and Media Innovation categories and two Silver Effies in the GoodWorks and Personal Care categories. P&G was named the Most Effective Marketer in North America, while Always was named the Second Most Effective Brand of 2015. The #LikeAGirl campaign has been a mainstay on the creative award show circuit this past year, with strong showings at the Design and Art Direction (D&AD) Awards, the Art Directors Club (ADC) Awards and the ANDY Awards, among others. Additional wins for Leo Burnett include Arc Chicago's Silver in the Single Impact Engagement category for Crest and Oral-B and Leo Burnett Toronto's Bronze for TD Bank in the Finance category.

Leo Burnett/Arc also won eight awards at the ceremony, with particular success for their #LikeAGirl campaign for Procter & Gamble's Always brand

Rich Stoddart, CEO of Leo Burnett North America, said: “The Effie Awards are the gold standard in our industry for measuring effectiveness, and in my mind there isn't a more important award to win. On our very best day, creativity transforms human behaviour and delivers effectiveness for our clients. #LikeAGirl is a prime example of the magic that happens when creativity and business collide, and our agency couldn't be prouder to be a part of this movement.” Judy John, CEO/CCO at Leo Burnett Canada, added: “Winning six Effie Awards is a gigantic accomplishment for our agency and the many people who worked countless hours to make this #LikeAGirl dream a reality. Together, we helped ignite a cultural movement and showed that doing something #LikeAGirl isn't an insult, it means amazing things. This film is proof of the power of creativity and the power of results and I'm proud to be a part of it all.”

 

AMES Awards (Asian Marketing Effectiveness & Strategy)

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Saatchi & Saatchi Sydney’s “Penny the Pirate” campaign for OPSM picked up two of only three Platinum awards granted and also three Gold awards at the AMES Awards (Asian Marketing Effectiveness & Strategy) this week in Singapore.

 The campaign won two Platinum awards for Digital Innovation and Branded Content and three Gold awards for Innovative Use of Media, Branded Content and Media Innovation.

 The campaign has now won close to 80 awards and picked up metal at many of the major award shows such as Cannes, London International Awards, Clio, Spikes Asia, Australian Mobile and App Design, ADMA, Caples, APAC Effies and New York Festivals.

Saatchi & Saatchi Sydney’s campaign for OPSM picked up two of only three Platinum awards granted at the AMES Awards this week

Meanwhile, BBDO was once again the most awarded agency network at the awards for the fourth year in a row. A record thirteen offices took home the prestigious awards with BBDO and Proximity China crowned Digital Strategy Agency of the Year, and BBDO Pakistan taking Media Strategy Agency of the Year. BBDO is the most awarded network for effectiveness and creativity both in APAC and worldwide. Work won for clients including Visa, Mars, Wrigley, Virgin Australia and Levis.

BBDO was once again the most awarded agency network at the 2015 Asian Marketing Effectiveness & Strategy Awards

Andy Wilson, Head of Strategy for BBDO Asia said of the win: "This has been an unprecedented year of success for the BBDO and Proximity network, with more awards than any other network in the Effectiveness, Digital Strategy and Media Strategy categories. Especially pleasing was the broad spread of offices contributing award winning campaigns - special thanks and congratulations to our clients and teams in Pakistan and Shanghai for winning the coveted agency of the year for the Media Strategy and Digital Strategy categories.”

 

The AICP Show

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The AICP Show: The Art & Technique of the American Commercial premiered at The Museum of Modern Art (MoMA) in New York City this week, closing out AICP Week, a celebration of advertising in the motion image, which also included the debut of the AICP Next Awards at the NYU Skirball Center, and the AICP Week Base Camp. Two thousand members of the advertising, marketing and production industries attended the debut of the AICP Show, which was chaired by Kerstin Emhoff, Co-Founder/Executive Producer of PRETTYBIRD. Following its premiere at MoMA, the Show will tour museums and cultural institutions around the country and abroad. Each year, the honoured work becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 1,700 pieces of advertising in the motion image.

The AICP Show: The Art & Technique of the American Commercial premiered at The Museum of Modern Art (MoMA) in New York City this week

Each category of the Show may have up to three winners, with the exception of Advertising Excellence/Single Commercial and Advertising Excellence/Campaign, which may have only one honouree each, making those pieces “Best in Show.” A campaign called “Help With The Hard Part” for Weight Watchers out of Wieden+Kennedy – comprising the ads “All You Can Eat,” “My Butt,” and “If You’re Happy,” won for Advertising Excellence/Campaign. Sam Brown of Imperial Woodpecker directed “All You Can Eat”; Martin De Thurah of Epoch Films directed “If You’re Happy,” and John Hillcoat of Skunk US directed “My Butt.” Always “#LikeAGirl” out of Leo Burnett Toronto, Chicago, London/Holler was honoured for Advertising Excellence/Next Single Commercial. Lauren Greenfield of Chelsea directed the piece.

In the AICP Next Awards, the Most Next honour (Best in Show) went to “Social Savvy Burglar” for Allstate from Leo Burnett Chicago

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In the AICP Next Awards, the Most Next honour (Best in Show) went to “Social Savvy Burglar” for Allstate from Leo Burnett Chicago, and directed by Jeff Tremaine of HeLo. The winner of the Most Next honour directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to Marwen, a nonprofit organisation offering free, arts-based youth development programs for under-served Chicago students in grades 6-12. In a typical year, more than 900 students from almost 300 schools travel to Marwen, where they take classes designed and taught by practicing artists. On the agency front, various offices of Wieden+Kennedy topped the list with 10 honours, followed by several offices of Leo Burnett with six honours. Receiving five honours was 72andSunny, followed by SS+K with four wins. Agencies that won three times are: Anomaly, BBDO New York, Droga5, Goodby Silverstein & Partners, Grey New York, and TBWA/Chiat/Day.

 

Young PR Lions 2015

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The Public Relations Consultants Association (PRCA) has announced that Helen Wood and Rachel Matovu from Hill+Knowlton Strategies are the winning team in the Young PR Lions UK 2015 competition to find the best young PR consultants in the country. They will now go forward to compete internationally at the Cannes Lions International Festival of Creativity later this month.

Helen Wood and Rachel Matovu from Hill+Knowlton Strategies are the winning team in the Young PR Lions UK 2015 competition

Helen and Rachel won the judges over after presenting to a UK jury made up of senior members from the PRCA, Ogilvy PR, H+K Strategies, MSL Group and Northern Ireland Chest Heart and Stroke (NICHS) charity, on Friday 24th April. The team presented a campaign plan responding to a brief set by the NICHS. Helen and Rachel have won complimentary flights, passes to the Cannes Lions festival, and accommodation. They will compete against representatives from over 30 countries on 22nd June, delivering a presentation for a non-profit organisation in 12 hours that will be judged by a selected jury.

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