Digitisation, robotics and globalisation mean the labour market is in constant change, and the Swedish Part Model (the collaboration between trade unions and employers' organisations) is part of that journey. TCO, The Swedish trade union confederation, illustrates this in a new campaign from ANR BBDO, where the future labour market is portrayed as as Artificial Intelligence. AIs are already a big part of our daily lives. They help us find what we need on Google and they handle customer service for many large organisations and companies, around the clock, and now they had enough. This is pictured in a movie (below) where the union’s first members open up about their working situations. Sid is a spambot forced to earn a living by selling junk products that nobody wants, Nancy is a chat bot who is dreaming about getting weekends off – and the service-bot Sheila can’t wait to retire and move to Florida. Luckily for them, there’s a new Union for artificial intelligence that they can join to solve their problems at work and start living “like a Swede.” At the site, you can visit the actual union (and join it, if you’re a bot). The site is built as a so-called honeypot site that attracts AIs and computer software on the internet. The amount of AIs that have passed by the site might be potential members in the Union of Artificial Intelligence and are visualised in a counter on the top of the site.
TCO does not just settle for starting a union, but they have also programmed a self-chairman of the new union: a chat bot that lives on the Like a Swede website. The chat bot, Clever Botson, is programmed to educate both humans and AIs of The Swedish Part model. With the project Face Tomorrow Like a Swede TCO wants that young community-minded will increase the understanding of The Swedish Part Model. The audience also gets the opportunity to increase their knowledge in an innovative way. Anna Werkell, a copywriter at ANR BBDO, said: “The whole concept is to play with the idea that Artificial Intelligence are going to want the same privileges as humans on the labour market of the future. Especially the privileges we have in Sweden, thanks to the Swedish part model. Even though bots today might not have those kind of needs, you could say that we’re giving them a chance to get together and organise themselves on our site.”
