As you can probably imagine, news from adland is scarce indeed at this time of year, so instead of looking forward, we're looking back just one more time here on the glory year that was 2015. Bestadsontv, the website that showcases the best in global advertising from around the world, recently unveiled its statistics from the last 12 months, which utilise a bespoke point system to track what they deem to be the best performing agencies in the world by individual ads, with every TV ad that makes it into the Week's Best scoring two points for all those involved in the ad, and every Print, Outdoor, Radio and Interactive piece scoring one point.
Bestadsontv uses a bespoke point system to track what they deem to be the best performing agencies in the world
When measured by country, the USA, UK, Australia, Brazil and France were the top five performing nations in the 2015 rankings, with the USA a clear leader with 254 points, followed by the UK on 211 points, Australia on 141, Brazil on 137 and France on 92 points. New Zealand was placed 6th with 58 points, followed by Sweden in 7th spot (55 points), South Africa in 8th spot (51 points), Canada in 9th (50 points), the Netherlands in 10th spot (39 points), Germany at number 11 (33 points) and India in 12th spot (31 points). The USA is the All-Time leading country over the last decade, with 2268 points, 218 points ahead of the UK on 2050 points. Australia is placed 3rd on 1384 points, New Zealand fourth on 825 points and Brazil fifth on 787 points.
When measured by country, the USA, UK, Australia, Brazil and France were the top five performing nations in the 2015 rankings
By agency, meanwhile, our friends at AMV BBDO scored a whopping 26 points, marking them as the top agency in the world, followed by adam&eveDDB, with a respectable 23. BBH London and Grey London, meanwhile were tied for 8th place with 12 points, whilst Wieden+Kennedy London tied for 12th with 11. So whilst the US might have been the best performing country in total, it would appear that's only due to the sheer amount of North American agencies. Basically, what we're trying to say here is that our pals in the UK totally nailed it this year, and we couldn't be happier!
Top 15 advertising agencies in the world in 2015 according to Bestadsontv:
1. AMV BBDO, London (26 points)
2. adam&eveDDB, London (23)
3. Wieden + Kennedy, Portland (21)
4. BETC Paris (18)
5. Y&R, Sao Paulo (16)
6. Droga5 New York (14)
7. M&C Saatchi, Stockholm (13)
8. BBDO New York (12)
8. BBH London (12)
8. Grey London (12)
8. Wieden + Kennedy, Amsterdam (12)
12. Clemenger BBDO, Melbourne (11)
12. DDB Paris (11)
12. Publicis Consiel, Paris (11)
12. Wieden + Kennedy, London (11)
Top agencies by Country: