Advertising

*

American Express is Right Behind You

Published by

Whether it’s your first violin solo at a school recital or your first performance in a sold out concert hall, American Express wants to let you know it's Right Behind You. 

Prettybird director Max Malkin offers a unique perspective for agency McGarryBowen, with pivotal moments in people’s lives woven together by Cut+Run editor Gary Knight.

An evocative instrumental reimagining of Brandi Carlile’s emotional track The Joke is the perfect match for the anthem spot.

As the music swells and reaches its final crescendo, the message is clear: from doing what you love, to following your dreams, to life’s most precious moments, American Express has your back.

 

 

Comments

More Advertising

*

Advertising

Behind the Idea: Bringing Honda back up to speed

Valtteri Bottas may have won the 2019 Japanese Grand Prix at Suzuka yesterday but the prize for the coolest ad to promote the event goes to Digitas UK and Honda. The high-octane animation is a collaboration with Mainframe and a sequel to the Powered...

Posted by: Creativepool Editorial
*

Advertising

Women’s Equality Party launches ads against abuse in Westminster

The Women’s Equality Party (WEP) has launched a series of ads asking why MPs facing unresolved allegations of harassment and abuse have been allowed to keep their jobs. WEP’s poster, print and social media ads (below), created by Quiet...

Posted by: Creativepool Editorial
*

Advertising

Volkswagen inspires movie star confidence in new TV idents

Volkswagen has created a series of funny idents to promote its continued sponsorship of ITV Movies in the UK that see people in films gain unrealistic levels of confidence. The entertaining scenes include an American spy eager to show off his fluent...

Posted by: Creativepool Editorial
ad: