Virgin Money Giving has released a video targeting next year’s London Marathon runners, which captures (and captions) the extraordinary (and surprisingly diverse) range of strained, but amusing faces runners pull as they approach the finish line. Created by AllTogetherNow, “Whatever your run face” promotes Virgin Money Giving’s not-for-profit model, which means that more of the money raised by fundraisers actually goes directly to the charity of their choice, not to a horde of door-to-door workers who would have you believe they’re volunteers, but are actually on a tenner an hour.
Virgin Money Giving has released a humorous video targeting next year’s London Marathon runners, which captures the faces runners pull as they approach the finish
The film chronicles some classic run faces such as the “Raptor Face” and the ‘Terminator Face,” and aims to prove that whatever your own personal run face, you’ll look really good fundraising with Virgin Money Giving because of the extra money received by your chosen charity. It was created by AllTogetherNow creative director Dan Evans and directed by Ben Hanson and Simon Frost through the production company Carbon. It will be distributed to all 2016 participants through official London Marathon channels, as well as being released across Virgin Money Giving’s social platforms, rallying people nationwide to raise funds with Virgin Money Giving, next year and in future years.
“Whatever your fun face” by AllTogetherNow and Virgin Money Giving
Evans said: “We wanted to create a piece of film that really resonated with runners, and inspired them to take on a fundraising challenge like the London Marathon. We hope this film communicates not only the funny side of having a ‘run face’, but the enormous sense of achievement, and ultimately grace, that marathon fundraisers experience as they cross the finish line. Antony Simm, head of social media at Virgin Money, added: “Whatever your run face cleverly taps into one of the universal reality of running a marathon: your face tells a wonderful story and whatever that is, and no matter how sweaty or dishevelled you might look, it makes you feel incredible. It’s a fun film which we hope will encourage marathon runners in 2016 and beyond to contribute to their chosen charities with Virgin Money Giving.”
The campaign is particularly apt, as it was actually the London Marathon that first inspired Virgin Money to create “Giving,” the not-for-profit, online fundraising website
The campaign is particularly apt, as it was actually the London Marathon that first inspired Virgin Money to create the not-for-profit, online fundraising website, which is also the official fundraising partner for the event. In the six years since its launch in 2009, donations through Virgin Money Giving have exceeded £344 million – over £407 million including Gift Aid. Due to its not-for-profit business model and lower fees, Virgin Money Giving estimates that £12.8 million extra has reached charities compared to the same amount being raised through Just Giving, the sector’s other leading fundraising website.