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AKQA show off state-of-the-art trains in Eurostar campaign

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Eurostar, the high-speed rail service linking the UK and mainland Europe, is launching a new above the line campaign designed to showcase Eurostar’s service benefits and features of the new state-of-the-art fleet, which started service in November 2015. Featuring Standard Premier and ultimate on-board entertainment amenities, the new train carriages are set to be a signature of the excellence promoted by the Eurostar brand. The campaign, created with creative agency AKQA, features four 40 second videos each set inside a carriage that follow the journey of individual passengers as they travel from London to Paris.

The videos are supported with four digital and static creatives and a suite of banners across key cities served by Eurostar in the UK, France and Belgium. Media includes premium stand-out OOH sites from a Platform Domination in London King’s Cross and Waterloo, Media Eyes in Birmingham and premium digital sites across Belgium and core French cities: Paris, Lille, Nantes and Lyon. It is also in standout press formats including the Daily Telegraph, Financial Times and Sport magazine.

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Each of the four videos focuses on a different aspect of the new trains.

Service in Standard Premier: A mother and daughter are filmed in the spacious surroundings of their carriage and then into a set reminiscent of the Grand Budapest Hotel. Crew dressed in black tie holding silver trays are featured to mimic the quality of Eurostar’s on board service

Service with je ne sais quoi

Wi-Fi: Through the eyes of a business woman the video shows just how easy it is to stay connected with the on board Wi-Fi.

Catch up or wind down

On-board entertainment: With free Wi-Fi and an on board entertainment system across all classes of service on Eurostar’s new trains, it’s the ultimate time to escape and catch up on films. The video follows a young man on his iPad as he looks out the window and is transported into a movie scene.

Great escapes, on demand

Comfort and space: A family relax in Standard class to reveal the space for children to play and let their imagination run wild as parents unwind.

Time and space to explore

Lionel Benbassat, Head of Marketing & Brand at Eurostar, said: “With the launch of our new trains, we’ve created a campaign that brings to life the on board experience. By playing on each of the new features and overall benefits of the Eurostar service in an engaging video format, we are inviting travellers to explore the new trains.”

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