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Agency of the Week: Publicis

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Publicis Conseil launch digital Renault F1 campaign

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Publicis Conseil & Renault have released a bold new digital campaign, which will lead to some lucky fans having their names printed on the Renault F1 car at the next Grand Prix. The idea behind the campaign is that Renault wants to make the F1 universe seem more inclusive, which was certainly a challenge considering it often looks exclusive and inaccessible. As such, the Renault Sport Formula One Team has given the opportunity for everyone to enter this competition and to be part of

 

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