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Agency of the Week: Ogilvy & Mather

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Going into the Red in Asia

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Ogilvy & Mather has announced the launch of OgilvyRED, a new consulting arm that brings together senior strategic specialists to consult on marketing transformation for brands in the Asia Pacific region. OgilvyRED will be led by Lucy McCabe, who has been appointed President for Asia Pacific. Jerry Smith, meanwhile, has been appointed Chairman of OgilvyRED Asia Pacific, a dual role he will maintain alongside his position as President & CEO for OgilvyOne Worldwide in the region. The new consulting arm launches in

 

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