Crafting Fargo-inspired wooly wear
DDB NZ has teamed up with one of New Zealand’s leading knitwear and textile designers to create the “Fargo Woollens” clothing range to celebrate the second season of FX’s black comedy-drama Fargo. Remar Knitwear and the Textile Collective have been commissioned to create a range of knitted merino items including jerseys, beanies and mittens, all inspired by the show’s “A lovely place to get murdered” theme. The collection has been carefully curated to reflect everyday life in the critically acclaimed show's frozen north, a place where lovely manners and beautiful surroundings go hand in hand with intrigue, murder and casual body dismemberment. As with all killer fashion lines, the collection was launched with a fashion shoot, giving the industry elite and bloggers alike a sneak peek at the new offerings. Gruesome garments on show included the delightfully named Classic Fatality Knit, the Family Matters Crew Neck, New in Town Beanie and the Ouch Mittens.
DDB NZ has teamed up with Remar Knitwear and the Textile Collective to create a clothing range to celebrate the second season of FX’s black comedy-drama Fargo
DDB NZ executive creative director Shane Bradnick, said: “A place with such gruesome sweaters and ugly murders definitely needs its own fashion line. Fargo has developed a cult following over the last season with fans engaging with the show beyond just the episodes. The Fargo Woollens collection felt like a fresh way to get people excited and talking about the new season.” DDB chief creative officer Damon Stapleton, added: “Fargo is basically about two things; politeness and murder. All we did was add a little fashion. What you end up with is a catalogue of beautifully knitted jumpers full of blood and gore. Perfect.” On a related note, Fargo is perhaps the best thing on TV at the moment (the second season is even better than the first so far), so make sure you give it a go if you have even a passing interest in television. Hell, even if you don't!
Leading the shortlist at the Campaign Big Awards
Adam & Eve/DDB leads the way with most number of shortlisted entries for the Campaign Big Awards, which takes place tonight (October 21) at the Grosvenor House Hotel in London. The Omnicom shop has 21 entries, including four in the Fashion Clothing, Footwear & Accessories category for “Bad fit,” its summer sale work for Harvey Nichols. The press and outdoor campaign featured models wearing noticeably ill-fitting clothes. Judging for the Campaign Big Awards took place in London in August by a selection of judges from advertising agencies for each category.
Launching a stop-motion flight safety video for KLM
DDB & Tribal Worldwide Amsterdam have launched a unique new stop-motion flight safety video for KLM. For the video, DDB & Tribal Worldwide Amsterdam created over 1,000 hand-drawn Delft blue tiles, which were then brought to life with stop-motion animation. In a marriage of form and function, the approach highlights KLM’s attention to detail. “We care about every little detail of your flight safety,” says a flight attendant near the conclusion of the spot, while walking through a room containing the tiles. Eye-catching flight safety videos, of course, aren’t anything new, but it’s refreshing to see one that doesn’t rely on borrowed interest and is this well suited for its brand.
DDB & Tribal Worldwide Amsterdam have launched a unique new stop-motion flight safety video for KLM
The flight safety video will screen during all intercontinental flights beginning November 1. DDB & Tribal Worldwide Amsterdam also created a “making of” video, documenting the labor-intensive process. DDB & Tribal Worldwide Amsterdam copywriter Stef Jongenelen, said: “It might seem illogical to first make a digital animation and then print out all the frames of this animation, just so can make the same animation again manually, tile by tile. But it perfectly illustrates the attention and amount of detail KLM observes for an important subject such as flight safety.”
Launching the world's first Instagram-powered travel planner
The Canadian Rockies in Alberta are a visual spectacle that almost defies words, which is why Amsterdam based ad-agency Eigen Fabrikaat (park of the DDB Group) developed an Instagram-powered trip planner called the “Instatrip” through Travel Alberta. The planner asks you to assemble your own trip based on winter activities in Alberta. By letting users pick a new activity every day, the Instatrip plans a road trip through Alberta for you.
The Instatrip is part of an integrated campaign that promotes winter sports in Alberta, Canada for the Dutch market. And by using user-generated content central to the campaign, it makes the ultimate winter vacation seem very close indeed. The entire campaign is built on impactful online & offline media channels that let these images truly shine.
Putting a spin on Que Sera Sera for the WTA
Singaporean telecommunications company StarHub and DDB Singapore are telling us to forgot about fate in their newly released commercial for the Women’s Tennis Association (WTA) Finals. This year, StarHub is once again the Official Telecommunications and Broadcast Partner of the Women’s Tennis Association (WTA) Finals Singapore, and they want you to rethink what we are telling young women in schools and at home every day. All by challenging an old favourite “Que Sera Sera,” a song about resigning to fate. The “Power to Be” campaign will be beamed on screens across StarHub's pay TV network, YouTube, Facebook, and at Golden Village cinema halls.
StarHub and DDB Singapore are telling us to forgot about fate in their newly released commercial for the Women’s Tennis Association Finals
Rowena Bhagchandani, managing director at DDB Group Singapore, said: “StarHub doesn’t just do sponsorships. StarHub embraces them and champions their causes. Which is why, together with our clients, we want to create a movement that debunks the notion that we have to accept our fate or even worse, that destiny is romantic.” Creative director Khalid Osman, added: “Empowerment doesn’t just come through learning new things. Sometimes, it is also about unlearning. Unlearning limits, unlearning restrictions, unlearning what you can or cannot do. So you can go out there and get it done.”
