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Agency of the Week: Cheil Worldwide

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Helping North Korean defectors regain their mental health

South Korean-North Korean Translator

Cheil Worldwide have signed up with Samsung Medical Center and the Korea Hana Foundation to launch the ambitious and benevolent “Soulmate” project, which aims to help young North Korean defectors regain their mental health and adapt to life in a more civilised society. The project, which will officially launch in March, is an escalation of a campaign launched last year, when Cheil launched the “UniVoca” South Korean – North Korean Translator smartphone app. This app, which was created

 

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