Advertising Age has named 10 advertising agencies to its prestigious A List, which recognises the nation's best advertising and marketing firms. Advertising Age evaluated agencies based on creativity, innovation, financial performance, their ability to positively impact a client's business and the challenges they have met for the year 2015. The A-List package includes the core 10 agencies, including Agency of the Year, as well as the most outstanding Creative Agency, Media Agency, International Agency, Multicultural Agency, B-to-B Agency and, new this year, Campaign of the Year.
Droga5 claimed both Agency of the Year and Creativity Agency of the Year
Ad Age Editor Ken Wheaton said: “For anyone debating whether its creativity or business strategy that puts an ad agency over the top, the answer has become clear: It's both. Smart marketers are looking for more than a beautiful 30-second spot and the best agencies are happy to oblige, partnering with businesses from the start, assessing their needs and figuring out the best approach to hit targets, drive sales and sometimes invent new categories. And fans of traditional advertising shouldn't fret. The best agencies can do all that and still making beautiful, relevant TV ads.”
“For anyone debating whether its creativity or business strategy that puts an ad agency over the top, the answer has become clear: It's both”
Ad Age Editor Ken Wheton
For only the fourth time in the history of the contest, a single agency was named both Agency of the Year and Creativity Agency of the Year, the latter awarded by Ad Age sibling Creativity magazine. That agency is Droga5, known for its work on Toyota's Scion, Quilted Northern bath tissue, Google's Android, Newcastle beer, Under Armour and more. In addition to the main A List, Ad Age recognised Standouts, Agencies to Watch and a number of winners in other categories, such as Executive of the Year.
Below is a list of all the winners to be honoured at Ad Age's A List Event on March 1:-
Agency A List winners: Droga5, R/GA, McCann, Anomaly, 72andSunny, Deutsch, 360i, Alma, VML and Venables, Bell & Partners.
Standouts: MediaCom, Laundry Service, Wieden & Kennedy, Ogilvy & Mather, BBDO, Pereira & O'Dell, Barton F. Graf, Dieste, Grey and KBS.
Agencies to Watch: TBWA, Mullen Lowe Group, Argonaut, Muhtayzik Hoffer, Johannes Leonardo, Work & Co., Horizon, Essence, Critical Mass and Deep Focus.
Media Agency of the Year: UM
Multicultural Agency of the Year: The Community
International Agency of the Year: FF Shanghai; Runners Up R/GA, London; Isobar, China
B-to-B Agency of the Year: Gyro
Executive of the Year: Arthur Sadoun, CEO, Publicis Worldwide
Executives to Watch:
Wendy Clark, President-CEO, North America, DDB;
Susan Credle, Global Chief Creative Officer, FCB;
Lori Senecal, Global CEO, CP&B;
Daryl Simm, CEO, Omnicom Media Group
Campaign of the Year:
Geico's “Unstoppable” from the Martin Agency
View the full awards package HERE.
