Advertising

*

Ads of the Week: Unstereotyping, Carlsberg caviar, Prince William's Israeli welcome and more

Published by

MullenLowe London – UN Women/Unstereostype Alliance

UN Women and Unilever's Unstereotype Alliance first film explores the character stereotypes that actors are constantly called up to portray in adverts, including the happy housewife, the useless dad and the sexy dancer. The spot sees actors arrive at a studio and given their mocked-up parts to play. The roles they’re handed are frustratingly two-dimensional, and are made even more so with direction cues such as “can you be a bit happier?” and – to the corner shop owner – “can you do it

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Advertising

*

Advertising

5 uplifting Champions League ads ahead of tonight's kick off

It’s hard to believe it’s been almost four months since the UEFA Champions League (UCL) Final took place in Madrid but Europe’s biggest club competition is back. All 32 teams are ready to go for the first round of group stage games...

Posted by: Creativepool Editorial
*

Advertising

Behind the Idea: Taking Tinder to church for Telenor

In a world of esports, influencers and dating apps, it can be easy to feel overwhelmed. But all it takes is a little open mindedness to realise the power and potential of technology. A recent spot from Swedish creative company Acne deals with...

Posted by: Creativepool Editorial
*

Advertising

18 authentic fan photos for the NFL kick off

After a long summer away, American football is back! As the NFL gears up for another big season - its 100th - a new ad featuring real fans celebrates the fierce rivalries of the sport across the US. Inspired by this year’s Thursday Night...

Posted by: Creativepool Editorial