ad: Annual 2024 Now Open For Entries!
*

Ads of the Week: Unstereotyping, Carlsberg caviar, Prince William's Israeli welcome and more

Published by

MullenLowe London – UN Women/Unstereostype Alliance

UN Women and Unilever's Unstereotype Alliance first film explores the character stereotypes that actors are constantly called up to portray in adverts, including the happy housewife, the useless dad and the sexy dancer. The spot sees actors arrive at a studio and given their mocked-up parts to play. The roles they’re handed are frustratingly two-dimensional, and are made even more so with direction cues such as “can you be a bit happier?” and – to the corner shop owner – “can you do it

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
ad: Annual 2024 Now Open For Entries!