ad: Annual 2024 Now Open For Entries!
*

Ads of the Week: Tomb raiders, pawtraits, pancakes days and other stories

Published by

Grey London – Lucozade Energy

Lucozade Energy is partnering with the new Tomb Raider film for a bold campaign featuring action from the movie. Created by Grey London, the campaign introduces the agency’s new “Energy Beats Everything” creative idea for the brand, highlighting that having the right energy can help you overcome any situation. The campaign reunites Lucozade Energy with the Tomb Raider franchise almost 20 years since the video game version of Lara Croft first starred in a 1999 commercial for the energy drink. In the new TV

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

The Elephant In The Conference Room

Overcoming Confirmation Bias To Improve Business Outcomes Of all the cognitive biases that affect business, confirmation bias might be the most insidious. It’s a challenge for many companies that can negatively impact performance. Smart...

Posted by: Lysle Wickersham
*

Leaders

#GettingToKnow Sleek Events Founder Jennifer Davidson

Tell us a bit about your role! Is there a “typical” day? As a founder, there is never a typical day. My role has evolved as the business has grown over the past 10 years. I love having variety in my day, but I find most of my time is...

Posted by: Creativepool Editorial
ad: Annual 2024 Now Open For Entries!