Advertising

ad: MultiplyLeaderboard
*

Ads of the Week: The return of the Twirl, the art of greatness and other stories

Published by

VCCP – Cadbury Twirl

Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional connection with the brand and celebrates the uniqueness of the product. The new creative draws attention to those quiet moments of reflection and snapshots of real life where the mind wanders and we ponder some of life’s most unanswered questions. Set against the hustle and bustle of a busy

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Advertising

*

Advertising

Top hires this week

Arnold steps down at AMV Rosie Arnold (pictured) is to step down from her role as creative partner at AMV BBDO. Arnold was most recently head of art and creative partner but spent 33 years at BBH, where rose to creative director, prior to joining...

Posted by: Industry Updates
*

Advertising

Elton John takes it away in John Lewis Christmas ad 2018

This year’s John Lewis Christmas ad has finally arrived and is led by the story of British music legend Sir Elton John who fronts the film. The Boy and His Piano opens on the singer in his living room as he begins to play his classic tune Your...

Posted by: Industry Updates
*

Advertising

Top hires this week

Better boosts senior management team Brand agency Better has appointed two new members to its senior management team, including Simon Preece who joins as associate brand director. Preece will support the agency’s strategic growth, service...

Posted by: Industry Updates
ad: Blutui-Leaderboard