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Ads of the Week: The return of Mr Kipling, coffee extinction, lifelike Lego and other stories

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McCann London – Mr Kipling

Mr Kipling returns to television with its first new commercial in two years to bring a deeper meaning to the famous, much-loved “Exceedingly Good Cakes” slogan. Created by McCann London, this new campaign puts real, human stories centre stage. It shows how Mr Kipling knows that sometimes it’s the smallest of things that can mean the most, bringing “Exceedingly Good” moments of unexpected joy to our every day. The commercial features a cheeky young boy who, at a family gathering, is scurrying around trying

 

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