Advertising

*

Ads of the Week: THAT controversial Nike ad, geek island, the latest from John Lewis and other stories

Published by

Wieden+Kennedy – Nike

Nike has released their full “Just Do It” ad featuring Colin Kaepernick. The ad has Kaepernick narrating over a series of inspirational athletes and their stories of struggle: from MLS star Alphonso Davies’ voyage from refugee to professional soccer player to Seahawks linebacker Shaquem Griffin’s journey to become the NFL’s first one-handed player. No specific mention is made about Kaepernick’s controversial protest during the national anthem, but former 49ers quarterback looks pointedly at a projection of an American flag as he says the line “Believe in

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Advertising

*

Advertising

Engagement better than eyeballs for brands

Content which engages the right consumers rather than attracting an endless stream of clicks from irrelevant customers is what brands should be aiming for. A panel at Creativepool’s Connect: London festival agreed that it is better for content...

Posted by: Industry Updates
*

Advertising

Ryan Giggs’ brother Rhodri signs for Paddy Power

Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign via an ad which mocks his ex-pro footballer brother Ryan and the affair which shocked the UK. In the tongue-in-cheek spot, Rhodri pokes fun at...

Posted by: Industry Updates
*

Advertising

Behind the Idea: Coca-Cola x Premier League

Coca-Cola launched a campaign to mark a new strategic partnership with the Premier League last week positioning the beverage and sport as things that bring people together. Alec Mellor, marketing manager at the brand, offers insight into the...

Posted by: Industry Updates