Ads of the Week: Peter Kay, Jamie Oliver cooking in a car, Phish & Chips and other stories

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WCRS – Warburtons

Warburtons (the UK’s largest bakery brand) is bringing romance and nostalgia to the bakery aisle with its newest ad campaign, “Pride & Breadjudice,” which features Peter Kay in the starring role. Premiering this Saturday evening on ITV in a special one-off slot, the 180-second advert from WCRS features all the key ingredients of a good period drama and forms part of the brand’s newest integrated campaign which seeds consumers with a taste of Warburtons’ family heritage. Continuing the theme of Warburtons’ previous ad campaigns, the creative, directed


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