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J. Walter Thompson – Legal & General

J. Walter Thompson London is inspiring those in their 60s and 70s to move forward with their life ambitions in their first campaign for Legal & General’s Lifetime Mortgage product. The campaign includes a hero TVC created by JWT London’s in-house production studio PACE, as well as press, direct mail and social activations. The brief was to broaden the appeal of lifetime mortgages and generate incremental leads by getting more people to consider using their home to fund their retirement. The


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