Ads of the Week: Little Mix get simple, saving the British pub, the latest from Guinness and more

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TMW Unlimited – Simple

The glamorous girls of Little Mix star in the new advertising campaign for Unilever’s skincare brand Simple, created by TMW Unlimited. Part of a tie-up between the award-winning band and Unilever, the activity also involves the launch of a Limited Edition Little Mix range of Simple products, and a content partnership with Superdrug. The 20-second ad brings the Limited Edition packaging to life. It features Jade, Perrie, Leigh-Anne and Jesy as they experiment with different looks, constantly changing their minds along the way, mixing


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