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Ads of the Week: Christmas comes early (again) and other stories

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Adam&Eve/DDB – John Lewis

It's that time of year again. John Lewis has unveiled its hotly anticipated Christmas spot with new star Moz the Monster, who lives under a boy's bed. The ad tells the story of a boy called Joe who is kept awake by the seven-foot imaginary monster. Joe befriends Moz and plays with him every night, but a lack of sleep starts to take its toll on him. We won't spoil the ending. As has been the case for the last 3 years now, the ad was


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